Name: IT Cosmetics Superhero Waterproof Mascara - 24HR Volumizing Formula with Biotin & Peptides - Super Black, 0.3 fl oz
Brand: BeautyyPOPs
Price: 40.95 USD
Availability: InStock

IT Cosmetics Superhero Waterproof Mascara - 24HR Volumizing Formula with Biotin & Peptides - Super Black, 0.3 fl oz

$40.95 $67.99

IT Cosmetics Superhero Waterproof Mascara - 24HR Volumizing Formula with Biotin & Peptides - Super Black, 0.3 fl oz

$40.95 $67.99

LIFE-PROOF FORMULA – The long-awaited follow-up to our best-selling Superhero Mascara is finally here! IT transforms your lashes with 20x more volume and 41% more visible length. This formula won’t budge or smudge, resists sweating & humidity, and lasts up to 24 hours.
LASH-LOVING INGREDIENTS – Lash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip. Formulated with Biotin to promote healthier-looking hair and skin, peptides to help brittle lashes look soft, and Pro-Vitamin B5 to condition lashes.
IT’S OUR LASH-CHANGING BRUSH – Our Lash Changing Power Brush brings the drama to lift and separate while the Volume Resin Wax formula provides buildable volume without clumping for maximum lash impact.
EASY REMOVAL – We developed this formula to be easy to remove with an oil-based makeup remover. For best results, we recommend Bye Bye Makeup Cleansing Balm. If using another oil-based makeup remover, saturate a cotton pad, hold it on your eyelashes for about 30 seconds and then gently wipe away.
IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results! Ophthalmologist-tested and suitable for sensitive eyes.

it cosmetics superhero lengthening volumizing mascara waterproof smudgeproof longwear sweatproof

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Superhero Waterproof

IT's Your Mascara Guide

Waterproof Volume	Key Benefit	Volume + Length
Short Lashes	Best For	Short Lashes
Peptides, Biotin	Key Ingredients	Collagen, Biotin
	Waterproof

Waterproof Volume	Key Benefit	Volume + Lift
Short Lashes	Best For	Sparse Lashes
Peptides, Biotin	Key Ingredients	Biotin
	Waterproof

Waterproof Volume	Key Benefit	Volume + Care
Short Lashes	Best For	Weak Lashes
Peptides, Biotin	Key Ingredients	Jojoba + Argan Oil
	Waterproof

Superhero Original

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Lash Blowout

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Hello Lashes+

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	Waterproof Mascara	No-Tug Eyeshadow Stick	Liquid Eyeliner Pen	No-Tug Gel Eyeliner	Makeup Cleansing Balm Buying Options
Customer Reviews	748	1,883	1,437	930	285
Price	$22.40	$20.00	$20.00	$19.20	—
Description	Volumizing, waterproof mascara	Waterproof cream eyeshadow	Waterproof liquid liner pen	Super smooth gel liner	Cleanser + makeup remover
Key Benefit	Resists smudging + flaking	Blendable + crease-proof	Easy-glide application	Waterproof all-day wear	Hydrates + visibly brightens
Key Ingredient	Biotin, peptides, vitamin B5	Caffeine, hydrolyzed collagen	Peptides, biotin, kaolin clay	—	Vitamin C, rosehip oil
Shades	Black	12 Shades	Black	3 Shades	—
All Day Wear	✔	✔	✔	✔	✘

What is the difference between the original Superhero Mascara formula and the waterproof?

With Superhero Volumizing Waterproof Mascara, you can expect the length, volume and elastic stretch you love from the original—now in a waterproof formula that resists sweating, flaking and smudging to stand up to whatever your day has in store.
I typically have a hard time removing waterproof mascara. Will this be different?

We developed this formula to be easy to remove with an oil-based makeup remover, such as IT Cosmetics Bye Bye Makeup Cleansing Balm.
Can I wear this mascara to the gym?

Yes—it’s gym-proof! Superhero Waterproof Mascara is a life-proof formula that resists smudging and sweat and is waterproof.
Is Superhero Waterproof Mascara safe for sensitive eyes?

We have tested this formula with ophthalmologists and Superhero Waterproof Mascara is suitable for sensitive eyes and contact lens wearers.
How can I prevent my mascara from clumping?

Superhero Volumizing Waterproof Mascara features our Super Volume Resin Wax to provide buildable volume without clumping. To perfect your look and further prevent clumps, use a spoolie or mascara comb to brush through and separate your eyelashes.