Shu Uemura Art of Hair Izumi Tonic Rice Water Hair Serum - Strengthens, Hydrates & Adds Shine

$59.95 $98.99

Shu Uemura Art of Hair Izumi Tonic Rice Water Hair Serum - Strengthens, Hydrates & Adds Shine

$59.95 $98.99

Strengthening & Thickening Hair Serum: Infused with Japanese-sourced rice water, this leave-in serum repairs and restores fragile, damaged hair, leaving hair smooth, soft, and shiny.
Benefits: Hair diameter is thicker, hair is shinier, and hair is 30x stronger*. Appearance of split ends is reduced by 91%*. *(in a controlled study using a system of Izumi Tonic Shampoo, Mask and Serum vs. non-conditioning shampoo)
Ingredients: Luxurious formula includes Japanese rice water, which is rich in amino acids and nutrients that restore elasticity and strength, and ceramides that lock in moisture, hydrating and strengthening strands.
Fragrance: Invigorating and refreshing, the serum has top notes of bergamot and lemon with heart notes of ylang-ylang, iris, and rice water on a base of vanilla and sandalwood.
Professional Stylist Tip: Use just a touch on flyaways when the hair is staticky for added moisture and to create a smooth, sleek finish.

Izumi Tonic

Strengthening Haircare System

A strengthening and thickening haircare system powered by rice water. inspired by yu-zu-ru, the ancient Japanese practice of bathing hair in rice water to add strength, thickness & shine.

Rare Ingredient

Infused With Japanese-Sourced Rice Water

Inspired by Japanese practice of rice baths, rice water promotes hair strength & restores damage.
Luxurious Scent

Invigorating & Vibrant

Top: bergamot and lemon

Middle: precious ylang-ylang iris

Bottom: sandalwood and vanilla
Unique Formula

The Izumi Tonic collection helps strengthen and thicken hair, leaving strands shiny and healthy
Pro Haircare & Styling

Dedicated To The Artistry Of Hair

Precious ingredients, salon-quality formulas, and sleek packaging embodying Japanese heritage.

Izumi Tonic Strengthening Rice Water Shampoo

A strengthening shampoo infused with Japanese-sourced rice water to gently cleanse, repair, and visibly thicken fragile hair—without stripping away hydration.

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Izumi Tonic Strengthening Rice Water Conditioner

A strengthening conditioner infused with Japanese-sourced rice water to nourish, repair, guard against future breakage, and visibly thicken fragile hair.

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Izumi Tonic Strengthening Rice Water Treatment

A leave-in treatment infused with Japanese-sourced rice water, that strengthens and prevents breakage for healthy, nourished hair.

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Izumi Tonic Thickening Rice Water Hair Serum

A lightweight, thickening hair serum infused with Japanese-sourced rice water that hydrates, repairs damage, reduces split ends, and strengthens fragile hair while leaving hair soft and shiny.

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Izumi Tonic Strengthening Rice Water Treatment

A leave-in treatment infused with Japanese-sourced rice water, that strengthens and prevents breakage for healthy, nourished hair.

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What does rice water do?

Rice water is rich in amino acids and is known to restore damage, prevent future breakage and reveal healthier and smoother hair. it is thought to contain amino acids, b vitamins, vitamin 3, minerals and antioxidants.
what does Izumi mean?

‘Izumi’ means ‘fountain’ in Japanese and illustrates the yu-su-ru tradition of bathing the hair with rice water, a centuries old practice where geishas would dip their long hair in rice water to promote overall hair health, strength, and shine.
What benefits does Izumi tonic provide?

Izumi tonic strengthens and thickens fragile hair while reducing the appearance of split ends and breakage. when used as a system, hair is left 30x stronger and thicker, and split ends are reduced by 91%.
Can I use this if I have color-treated hair?

Yes, all Shu Uemura art of hair products are color safe - including the Izumi tonic collection. the Izumi tonic collection will help to strengthen any damage created from color or lightener services.
What type of hair is this good for?

The Izumi tonic collection is ideal for curly, wavy or straight hair types and fine to medium hair texture. Izumi tonic helps to strengthen hair that is fragile due to mechanical damage from heat or tools.