This semi-permanent hair color in a rich merlot shade deposits vibrant color while conditioning the hair for up to eight weeks. The formula features bonding technology that repairs and rejuvenates hair structure, infused with vitamin B5, shea butter, and mango oil for moisture and shine. Free from ammonia, ethyl alcohol, and PPD, the vegan and cruelty-free formula is gentle on all hair types and textures. The 8-fluid-ounce bottle provides ample product for full application.