{"product_id":"rudys-soft-clay-pomade-lightweight-pliable-hold-for-waves-texture-paraben-free-48-oz","title":"RUDY's Soft Clay Pomade - Lightweight, Pliable Hold for Waves \u0026 Texture - Paraben Free (4.8 oz)","description":"\u003cul\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Introducing a clay that hardly feels like clay at all. Our super pliable formula delivers all-day hold thanks to a blend of two types of clay and diatomaceous earth. No more fighting with tough, thick waxes or endlessly working product in your hands.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e FORMULA: With a gritty, matte finish, this creamy clay pomade creates dimension and rough-as-you-like texture that won’t weight hair down. Life is hard. Soft Clay is easy.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e HOW TO USE: Start with a dime-sized amount. Heat in hands then fully work through hair. For the most hold, work into hair when mostly dry. Style and create separation with finger tips. Add a bit more to define specific trouble areas. Look good.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e BENEFITS: Soft Clay Pomade has an all-day hold, effotless tecture, and stays flexible all day, allowing for a continuous touchable style.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e RUDY'S BARBERSHOP INGREDIENTS: Paraben free. All Rudy’s products are never tested on animals, Leaping Bunny certified, and made in the USA utilizing green facilities and technologies.  \u003c\/span\u003e\u003c\/li\u003e  \u003c\/ul\u003e\u003cbr\u003e\u003c!-- show up to 2 reviews by default --\u003e\n           \u003ch3\u003e    \u003cspan\u003eProduct Description\u003c\/span\u003e   \u003c\/h3\u003e        \u003cp\u003e    \u003cspan\u003eIn a world where your fridge is listening to your conversations, you’ve forgotten how to send a package, and it feels like you’re always running from something, one thing is still simple: amazing hair. Introducing Soft Clay, a workable clay pomade for a roughed-up look with an unexpectedly soft texture. Soft Clay's super pliable formula delivers all-day hold thanks to a blend of two types of clay and diatomaceous earth. No more fighting with tough, thick waxes or endlessly working product in your hands. With a gritty, matte finish, this creamy clay pomade creates dimension and rough-as-you-like texture that won’t weigh hair down.\u003c\/span\u003e    \u003c\/p\u003e          \u003ch3\u003e    \u003cspan\u003eBrand Story\u003c\/span\u003e   \u003c\/h3\u003e        \u003cp\u003e    \u003cspan\u003eFor 25 years, Rudy's has been the authority on effortless style. We pioneered the modern barbershop movement and are redefining a new generation of beauty and grooming.\u003c\/span\u003e    \u003c\/p\u003e","brand":"BeautyyPOPs","offers":[{"title":"Default Title","offer_id":53075898990886,"sku":null,"price":72.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/6425\/0662\/files\/41qXFheee7L._SL1000.jpg?v=1777716414","url":"https:\/\/beautyypops.com\/products\/rudys-soft-clay-pomade-lightweight-pliable-hold-for-waves-texture-paraben-free-48-oz","provider":"BeautyyPOPs","version":"1.0","type":"link"}