{"product_id":"pureology-style-protect-mess-it-up-hair-texture-paste-medium-hold-for-all-hair-types-vegan-formula","title":"Pureology Style + Protect Mess It Up Hair Texture Paste - Medium Hold For All Hair Types | Vegan Formula","description":"\u003cbr\u003e\u003cstyle type=\"text\/css\"\u003e\n\n.aplus-v2 .premium-aplus-module-3 .premium-module-3-heading {\n padding-bottom: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-3 .premium-aplus-four-column {\n text-align: center;\n }\n\n.aplus-v2 .premium-aplus-module-3 .premium-aplus-four-column {\n text-align: inherit;\n}\n\n.aplus-v2 .premium-aplus-module-3 .premium-aplus-column {\n display: inline-block;\n vertical-align: top;\n width: 25%;\n}\n\n.aplus-v2 .premium-aplus-module-3 .premium-aplus-column {\n padding: 0 20px;\n}\n\n.aplus-v2 .premium-aplus-module-3 .column-heading {\n padding-top: 20px;\n}\n\n.aplus-v2 .premium-aplus-module-3 .column-description {\n padding-top: 10px;\n}\n\n\u003c\/style\u003e\n \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 11: FAQs - Common Styles (All Devices)\n *\/\n\n.aplus-v2 .premium-aplus-module-11 {\n background: #fff;\n position: relative;\n}\n\n.aplus-v2 .premium-aplus-module-11.aplus-secondary-color {\n background: #000;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question,\n.aplus-v2 .premium-aplus-module-11 .aplus-answer {\n display: block;\n width: 100%;\n margin: 0;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-answer {\n visibility: hidden;\n opacity: 0;\n height: 0;\n transition: display 0.1s linear, opacity 0.1s linear, height 0.1s linear;\n transition-behavior: allow-discrete;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-active .aplus-answer {\n visibility: visible;\n opacity: 1;\n height: auto;\n height: calc-size(auto);\n min-height: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-list {\n margin: 0;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block {\n position: relative;\n list-style-type: none;\n cursor: pointer;\n border: 2px solid #E6E6E6;\n background: #fff;\n border-radius: 3px;\n margin-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-11.aplus-secondary-color .faq-block {\n border: none;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question::before,\n.aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n text-align: center;\n border-radius: 3px;\n display: inline-block;\n font-weight: 500;\n position: absolute;\n color: #fff;\n top: 10px;\n left: 10px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .aplus-question::before,\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n right: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question::before {\n content: \"Q\";\n background: #505050;\n transition: background 0.1s linear;\n z-index: 2;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n content: \"A\";\n background: #DF7600;\n color: #000000;\n z-index: 1;\n transform: translateY(0px);\n transition: transform 0.1s linear;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block.aplus-active .aplus-question::before {\n background: #404040;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block.aplus-active .aplus-answer::before {\n transform: translateY(40px);\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-arrow {\n position: absolute;\n top: 25px;\n border: 10px solid transparent;\n border-top-color: #505050;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .faq-arrow {\n right: auto;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-active .faq-arrow {\n top: 15px;\n border-top-color: transparent;\n border-bottom-color: #404040;\n}\n\n\u003c\/style\u003e\n \u003cstyle type=\"text\/css\"\u003e\n\n.aplus-v2 .premium-aplus-module-2 .premium-background-wrapper {\n position: relative;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper {\n position: absolute;\n width: 50%;\n height: 100%;\n top: 0;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right {\n left: 50%;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right {\n left: auto;\n right: 50%;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.secondary-color {\n color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background {\n padding: 20px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .aplus-module-2-topic {\n padding-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .aplus-module-2-heading {\n padding-bottom: 20px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .aplus-module-2-description {\n line-height: 1.5em;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.white-background {\n background: rgba(255,255,255,0.5);\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background {\n background: rgba(0,0,0,0.5);\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background h1,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background h5,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ol,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ul,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ol .a-list-item,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ul .a-list-item {\n color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-content-container {\n display: table;\n height: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.left .premium-intro-content-container {\n padding-left: 40px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.left .premium-intro-content-container {\n\tpadding-left: 0px;\n\tpadding-right: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right .premium-intro-content-container {\n padding-right: 40px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right .premium-intro-content-container {\n padding-right: 0px;\n padding-left: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-content-column {\n display: table-cell;\n vertical-align: middle;\n}\n\n\n\u003c\/style\u003e\n \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 5: Comparision table - scroller\n *\/\n\n.aplus-v2 .premium-aplus-module-5 h1 {\n padding-bottom: 30px;\n}\n\n\/* position column-headers relative to this table *\/\n.aplus-v2 .premium-aplus-module-5 .table-container {\n position: relative;\n opacity: 1;\n}\n\n.aplus-v2 .premium-aplus-module-5 .table-container.loading {\n opacity: 0;\n}\n\n.aplus-v2 .premium-aplus-module-5 .table-slider {\n overflow-x: scroll;\n overflow-y: visible;\n width: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-5 td.attribute {\n min-width: 300px;\n top: auto;\n left: 0;\n z-index: 100;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-5 td.attribute {\n right: 0px;\n left: auto;\n}\n\n.aplus-v2 .premium-aplus-module-5 td.active-item,\n.aplus-v2 .premium-aplus-module-5 th.active-item {\n top: auto;\n left: 300px;\n z-index: 100;\n}\n\nhtml[dir=\"rtl\"] .premium-aplus-module-5 td.active-item,\nhtml[dir=\"rtl\"] .premium-aplus-module-5 th.active-item {\n left: auto;\n right: 300px;\n}\n\n.aplus-v2 .premium-aplus-module-5 .attribute,\n.aplus-v2 .premium-aplus-module-5 .active-item{\n position: sticky;\n}\n\n.aplus-v2 .premium-aplus-module-5 table.a-bordered td,\n.aplus-v2 .premium-aplus-module-5 table.a-bordered th {\n background-color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-5 table.a-bordered td.attribute .aplus-popover-trigger::after {\n content: \"?\";\n display: inline-block;\n font-size: 12px;\n position: relative;\n bottom: 5px;\n}\n\n.aplus-v2 .premium-aplus-module-5 .product-title {\n font-size: 15px;\n padding: 10px 0;\n}\n\n.aplus-v2 .premium-aplus-module-5 .scroll-width {\n overflow-x: scroll;\n overflow-y: visible;\n}\n\n\n.aplus-v2 .premium-aplus-module-5 td.attribute.empty {\n height: 300px;\n}\n\n.aplus-v2 .premium-aplus-module-5 .header-img {\n padding-top: 10px;\n}\n\n\/* Override default AUI .a-bordered table borders *\/\n.aplus-v2 .premium-aplus-module-5 table.a-bordered {\n border-width: 0;\n border-color: #eaeaea;\n border-style: solid;\n}\n\n\/* Size the top scroller *\/\n.aplus-v2 .premium-aplus-module-5 .scroll-wrapper-top {\n width: 100%;\n height: 20px;\n overflow-x: scroll;\n overflow-y: visible;\n}\n\n.aplus-v2 .premium-aplus-module-5 .scroll-bar {\n height: 1px;\n}\n\n.aplus-v2 .premium-aplus-module-5 .add-to-cart {\n line-height: 1rem;\n font-weight: normal;\n}\n\n.aplus-v2 .premium-aplus-module-5 .review {\n font-size: 14px;\n}\n\u003c\/style\u003e\n \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium modules global styles\n *\/\n.aplus-v2.desktop {\n max-width: 1464px;\n min-width: 800px;\n margin-left: auto;\n margin-right: auto;\n word-wrap: break-word;\n overflow-wrap: break-word;\n word-break: break-word;\n}\n\/* Undo this for tech-specs because it breaks table layout *\/\n.aplus-v2.desktop .premium-aplus .aplus-tech-spec-table { word-break: initial; }\n\n.aplus-v2 .premium-aplus,\n.aplus-v2 .premium-aplus .aplus-h1,\n.aplus-v2 .premium-aplus .aplus-h2,\n.aplus-v2 .premium-aplus .aplus-p1,\n.aplus-v2 .premium-aplus .aplus-p2,\n.aplus-v2 .premium-aplus .aplus-p3,\n.aplus-v2 .premium-aplus .aplus-accent1,\n.aplus-v2 .premium-aplus .aplus-accent2\n{ font-family: Arial, sans-serif; }\n\n.aplus-v2 .premium-aplus,\n.aplus-v2 .premium-aplus .aplus-h1,\n.aplus-v2 .premium-aplus .aplus-h2,\n.aplus-v2 .premium-aplus .aplus-p1,\n.aplus-v2 .premium-aplus .aplus-p2,\n.aplus-v2 .premium-aplus .aplus-p3,\n.aplus-v2 .premium-aplus .aplus-accent1,\n.aplus-v2 .premium-aplus .aplus-accent2\n{ font-family: inherit; }\n\n\/* type *\/\n.aplus-v2 .premium-aplus .aplus-h1 { font-size: 32px; line-height: 1.2em; font-weight: 500; }\n.aplus-v2 .premium-aplus .aplus-h2 { font-size: 26px; line-height: 1.25em; font-weight: 500; }\n.aplus-v2 .premium-aplus .aplus-h3 { font-size: 18px; line-height: 1.25em; font-weight: 500; }\n.aplus-v2 .premium-aplus .aplus-p1 { font-size: 20px; line-height: 1.3em; font-weight: 300; }\n.aplus-v2 .premium-aplus .aplus-p2 { font-size: 16px; line-height: 1.4em; font-weight: 300; }\n.aplus-v2 .premium-aplus .aplus-p3 { font-size: 14px; line-height: 1.4em; font-weight: 300; }\n.aplus-v2 .premium-aplus .aplus-accent1 { font-size: 16px; line-height: 1.4em; font-weight: 600; }\n.aplus-v2 .premium-aplus .aplus-accent2 { font-size: 14px; line-height: 1.4em; font-weight: 600; }\n\n\/* spacing *\/\n.aplus-v2 .aplus-container-1 { padding: 40px; }\n.aplus-v2 .aplus-container-1-2 { padding: 40px 80px; }\n.aplus-v2 .aplus-container-2 { padding: 80px; }\n.aplus-v2 .aplus-container-3 { padding: 40px 0; }\n\n\/* Display *\/\n.aplus-v2 .premium-aplus .aplus-display-table { display: table; }\n.aplus-v2 .premium-aplus .aplus-display-table-cell { display: table-cell; }\n.aplus-v2 .premium-aplus .aplus-display-inline-block { display: inline-block; }\n\n\/* Aplus display table with min-width 1000px and fill remaining space inside parent *\/\n.aplus-v2.desktop .premium-aplus .aplus-display-table-width { min-width: 1000px; width: 100% }\n\n\/**\n* Padding and margin for element should be 10, 20, 40, or 80 px. Considering mini 10, small 20, medium 40, large 80.\n*\/\n\n\u003c\/style\u003e\n \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 11: FAQs\n *\/\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question {\n line-height: 25px;\n padding-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block {\n padding: 10px 80px 15px 100px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .faq-block {\n padding-left: 80px;\n padding-right: 100px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block.aplus-active {\n padding-bottom: 35px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question::before,\n.aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n width: 80px;\n line-height: 40px;\n font-size: 25px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-arrow {\n right: 40px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .faq-arrow {\n left: 40px;\n}\n\n\u003c\/style\u003e\n \u003cdiv class=\"aplus-content-wrapper\"\u003e\n \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e \u003cimg alt=\"less is pure\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/52131206-8226-418b-b8d2-f9a8fd6a8f42.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"less is pure\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/52131206-8226-418b-b8d2-f9a8fd6a8f42.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003c\/noscript\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-3-four-column-images aplus-premium\" cel_widget_id=\"aplus-premium-module-3-four-column-images\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-3 aplus-container-1\"\u003e \u003ch1 class=\"a-text-center premium-module-3-heading aplus-h1 a-text-bold\"\u003e TALK TEXTURE TO ME \u003c\/h1\u003e \u003cdiv class=\"a-section a-spacing-none premium-aplus-four-column\"\u003e \u003cdiv class=\"a-section a-spacing-none premium-aplus-column\"\u003e \u003cdiv class=\"a-section a-spacing-none {'column-image'}\"\u003e \u003cimg alt=\"pureology mess it up texture paste\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/65f2bbb3-b47a-4328-b2fc-8052128c59de.__CR0,0,300,225_PT0_SX300_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"pureology mess it up texture paste\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/65f2bbb3-b47a-4328-b2fc-8052128c59de.__CR0,0,300,225_PT0_SX300_V1___.jpg\"\u003e\u003c\/noscript\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-heading\"\u003e \u003ch1 class=\"aplus-h3 a-text-bold\"\u003e MESS IT UP TEXTURE PASTE \u003c\/h1\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-description\"\u003e \u003cp class=\"aplus-p3\"\u003e Medium hold styling paste that provides flexible control with soft texture and shine. \u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e\n\u003cdiv class=\"a-section a-spacing-none premium-aplus-column\"\u003e \u003cdiv class=\"a-section a-spacing-none {'column-image'}\"\u003e \u003cimg alt=\"pureology refresh \u0026amp; go dry shampoo\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/9d05483b-c9e9-4c83-8666-ed50964796b2.__CR0,0,300,225_PT0_SX300_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"pureology refresh \u0026amp; go dry shampoo\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/9d05483b-c9e9-4c83-8666-ed50964796b2.__CR0,0,300,225_PT0_SX300_V1___.jpg\"\u003e\u003c\/noscript\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-heading\"\u003e \u003ch1 class=\"aplus-h3 a-text-bold\"\u003e REFRESH \u0026amp; GO DRY SHAMPOO \u003c\/h1\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-description\"\u003e \u003cp class=\"aplus-p3\"\u003e Non-drying dry shampoo spray that absorbs oil while adding movement and light texture. \u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e\n\u003cdiv class=\"a-section a-spacing-none premium-aplus-column\"\u003e \u003cdiv class=\"a-section a-spacing-none {'column-image'}\"\u003e \u003cimg alt=\"pureology texture finishing spray\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/47f215d8-ab46-4224-9343-e0dd8f4c099c.__CR0,0,300,225_PT0_SX300_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"pureology texture finishing spray\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/47f215d8-ab46-4224-9343-e0dd8f4c099c.__CR0,0,300,225_PT0_SX300_V1___.jpg\"\u003e\u003c\/noscript\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-heading\"\u003e \u003ch1 class=\"aplus-h3 a-text-bold\"\u003e TEXTURE FINISHING SPRAY \u003c\/h1\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-description\"\u003e \u003cp class=\"aplus-p3\"\u003e Lightweight texture spray that adds body and shine without crunch or buildup. \u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e\n\u003cdiv class=\"a-section a-spacing-none premium-aplus-column\"\u003e \u003cdiv class=\"a-section a-spacing-none {'column-image'}\"\u003e \u003cimg alt=\"pureology beach waves sugar spray\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/85811dfb-75fa-46fd-863b-8d61d310c1d4.__CR0,0,300,225_PT0_SX300_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"pureology beach waves sugar spray\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/85811dfb-75fa-46fd-863b-8d61d310c1d4.__CR0,0,300,225_PT0_SX300_V1___.jpg\"\u003e\u003c\/noscript\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-heading\"\u003e \u003ch1 class=\"aplus-h3 a-text-bold\"\u003e BEACH WAVES SUGAR SPRAY \u003c\/h1\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-description\"\u003e \u003cp class=\"aplus-p3\"\u003e Non-drying, non-fading texture spray that creates tousled waves. \u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e \u003cimg alt=\"LESS IS PURE\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/69dd6df4-69fc-4d2d-bed9-3def0fa42f57.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"LESS IS PURE\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/69dd6df4-69fc-4d2d-bed9-3def0fa42f57.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003c\/noscript\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-5-comparison-table-scroller aplus-premium\" cel_widget_id=\"aplus-premium-module-5-comparison-table-scroller\"\u003e\n \u003cdiv class=\"premium-aplus premium-aplus-module-5 aplus-container-3 comparison-table\"\u003e\n \u003ch3 class=\"a-text-center aplus-h1 a-text-bold\"\u003e WHICH PUREOLOGY RANGE IS RIGHT FOR YOU? \u003c\/h3\u003e \u003cdiv id=\"comparison-table-container-3\" data-comparison-name=\"comparison-table-container-3\" class=\"a-section a-spacing-none table-container\"\u003e \u003cdiv class=\"table-slider scroll-wrapper-bottom\"\u003e\n \u003ctable class=\"a-bordered a-horizontal-stripes scroll-width\"\u003e \u003ctbody\u003e\n\u003ctr\u003e \u003ctd class=\"attribute empty\"\u003e\u003c\/td\u003e \u003cth class=\"aplus-data-column top-header active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e HYDRATE \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hEOVWYwr6yUq6y91\/Iaho4Sp14PYRG+m\/9\/fAMP9f2l1AAAAAGndpP5iN2RlYmQ1Zi1iNjVkLTQzMzItYWIwYy00ODM0NjYxZDA2MTg=\"\u003e\u003c!-- sp:end-csrf --\u003e\n \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B0891843GC\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][offerListingId]\" 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class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\" aria-labelledby=\"a-autoid-4-announce\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\" id=\"a-autoid-4-announce\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/form\u003e \n \u003c\/th\u003e \u003cth class=\"aplus-data-column top-header\" style=\"min-width: 230px;\"\u003e STRENGTH CURE \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hEOVWYwr6yUq6y91\/Iaho4Sp14PYRG+m\/9\/fAMP9f2l1AAAAAGndpP5iN2RlYmQ1Zi1iNjVkLTQzMzItYWIwYy00ODM0NjYxZDA2MTg=\"\u003e\u003c!-- sp:end-csrf --\u003e\n \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B0891843GD\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][offerListingId]\" 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id=\"a-autoid-6\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\" aria-labelledby=\"a-autoid-6-announce\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\" id=\"a-autoid-6-announce\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/form\u003e \n \u003c\/th\u003e \u003cth class=\"aplus-data-column top-header\" style=\"min-width: 230px;\"\u003e SMOOTH PERFECTION \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hEOVWYwr6yUq6y91\/Iaho4Sp14PYRG+m\/9\/fAMP9f2l1AAAAAGndpP5iN2RlYmQ1Zi1iNjVkLTQzMzItYWIwYy00ODM0NjYxZDA2MTg=\"\u003e\u003c!-- sp:end-csrf --\u003e\n \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B08918FJSP\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][offerListingId]\" value=\"CowtyfUs7xK23I2QSzlMHAYuKDPcVZOiCWWUldHkaruetNefxkLM2lGYtypswKPvAnecADaGwY5GjDxbu25m3Vbm7j001Gz1H4777SoZpiDtLUD3qPh1YMhh%2B2GAW9cJrPFaZWdex3OMIv1J1jjSzA%3D%3D\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][quantity]\" value=\"1\"\u003e \u003cinput type=\"hidden\" name=\"clientName\" value=\"Aplus_BuyableModules_DetailPage\"\u003e \u003cdiv class=\"add-to-cart\"\u003e\n \u003cspan class=\"a-button a-spacing-small a-button-primary a-button-icon\" id=\"a-autoid-7\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\" aria-labelledby=\"a-autoid-7-announce\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\" id=\"a-autoid-7-announce\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/form\u003e \n \u003c\/th\u003e \u003cth class=\"aplus-data-column top-header\" 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name=\"items[0.base][offerListingId]\" value=\"O6G7jvdaEMdW8%2FkyBIIdUnBIGmrarZVAfmMmhfXWWe%2B7zeaNakBcTn3%2FA76a8cR%2Fycze%2BXEPF8%2FFsdyP5eomAKxLY8Ce7CAJXV6E7e9qvbW7L8GH6e4jJtjOQgyHxzMkQye611djJcwT%2FNmLL68XGQ%3D%3D\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][quantity]\" value=\"1\"\u003e \u003cinput type=\"hidden\" name=\"clientName\" value=\"Aplus_BuyableModules_DetailPage\"\u003e \u003cdiv class=\"add-to-cart\"\u003e\n \u003cspan class=\"a-button a-spacing-small a-button-primary a-button-icon\" id=\"a-autoid-9\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\" aria-labelledby=\"a-autoid-9-announce\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\" id=\"a-autoid-9-announce\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/form\u003e \n \u003c\/th\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e Customer Reviews \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cstyle\u003e\n .aplus-v2 .aplus-review-right-padding {\n padding-right: 0.1rem;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n \u003cdiv class=\"a-size-base\"\u003e\n \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.6 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e \u003cspan class=\"a-size-mini a-color-base\"\u003e18,541\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cstyle\u003e\n .aplus-v2 .aplus-review-right-padding {\n padding-right: 0.1rem;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n \u003cdiv class=\"a-size-base\"\u003e\n \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.6 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e \u003cspan class=\"a-size-mini a-color-base\"\u003e8,838\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cstyle\u003e\n .aplus-v2 .aplus-review-right-padding {\n padding-right: 0.1rem;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n \u003cdiv class=\"a-size-base\"\u003e\n \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.6 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e \u003cspan class=\"a-size-mini a-color-base\"\u003e7,238\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cstyle\u003e\n .aplus-v2 .aplus-review-right-padding {\n padding-right: 0.1rem;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n \u003cdiv class=\"a-size-base\"\u003e\n \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.6 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e \u003cspan class=\"a-size-mini a-color-base\"\u003e2,708\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cstyle\u003e\n .aplus-v2 .aplus-review-right-padding {\n padding-right: 0.1rem;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n \u003cdiv class=\"a-size-base\"\u003e\n \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.5 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e \u003cspan class=\"a-size-mini a-color-base\"\u003e2,244\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cstyle\u003e\n .aplus-v2 .aplus-review-right-padding {\n padding-right: 0.1rem;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n \u003cdiv class=\"a-size-base\"\u003e\n \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.3 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e \u003cspan class=\"a-size-mini a-color-base\"\u003e5,488\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cstyle\u003e\n .aplus-v2 .aplus-review-right-padding {\n padding-right: 0.1rem;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n \u003cdiv class=\"a-size-base\"\u003e\n \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.6 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e \u003cspan class=\"a-size-mini a-color-base\"\u003e1,099\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e Price \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$38.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e38\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$38.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e38\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$38.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e38\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$38.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e38\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$38.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e38\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$38.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e38\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$50.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e50\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e HAIR TYPE \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Normal, dry color-treated \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Fine, dry color-treated \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Damaged, color-treated \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Blonde or highlighted \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Frizzy, color-treated \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Fine, color-treated \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Very dry, dull color-treated \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e HAIR CONCERN \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Dryness, lack of moisture \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Dryness, lack of moisture \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Damage, split ends, breakage \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Brassy, yellow or orange tones \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Frizz, curl manageability \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Lack of volume, fullness, body \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Dryness, lack of shine \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e BENEFITS \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Moisture and softness \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Moisture and softness \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Strength and softness \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Neutralizes brass \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Smoothness and frizz control \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Body and fullness \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Softness and shine \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e KEY INGREDIENTS \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Jojoba, Green Tea, Sage \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Jojoba, Green Tea, Sage \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Keravis, Astaxanthin \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Keravis, Astaxanthin \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Camellia, Shea Butter \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Wheat Protein, Eucalyptus Leaf \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Keravis, Golden Marula Oil \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e FRAGRANCE NOTES \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Lavender, Bergamot, Mint \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Lavender, Bergamot, Mint \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Raspberry, Peach, Water Flower \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Pear, Rose, Sandalwood \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Cocoa, Marshmallow Accord \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Pink Grapefruit, Wild Rose \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Dewy Pear, Ylang Ylang \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003c\/tbody\u003e\n\u003c\/table\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-11-faq aplus-premium\" cel_widget_id=\"aplus-premium-module-11-faq\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-11\"\u003e \u003cdiv data-faq-block=\"4\" class=\"a-section a-spacing-none aplus-container-2 faqs-container 4\"\u003e \u003cul class=\"faq-list\"\u003e\n \u003cli id=\"faq-qa-pair-0\" class=\"faq-block\"\u003e\n \u003ch3\u003e\n \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-0\" aria-expanded=\"false\"\u003e\n \u003cp class=\"aplus-question aplus-p1\"\u003e Will Mess It Up Texture Paste leave my hair hard or sticky? \u003c\/p\u003e \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n \u003c\/span\u003e \n \u003c\/h3\u003e\n \u003cp class=\"aplus-answer aplus-p2\"\u003e Mess It Up Texture Paste will not leave your hair hard or sticky. It provides flexible control with soft texture and shine. \u003c\/p\u003e \u003c\/li\u003e\n \u003cli id=\"faq-qa-pair-1\" class=\"faq-block\"\u003e\n \u003ch3\u003e\n \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-1\" aria-expanded=\"false\"\u003e\n \u003cp class=\"aplus-question aplus-p1\"\u003e How should I apply Mess It Up Texture Paste? \u003c\/p\u003e \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n \u003c\/span\u003e \n \u003c\/h3\u003e\n \u003cp class=\"aplus-answer aplus-p2\"\u003e Scoop up a pea sized amount of Mess it Up Texture Paste with your fingers and rub together to emulsify. Distribute through your hair using fingertips to shape and style as desired. \u003c\/p\u003e \u003c\/li\u003e\n \u003cli id=\"faq-qa-pair-2\" class=\"faq-block\"\u003e\n \u003ch3\u003e\n \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-2\" aria-expanded=\"false\"\u003e\n \u003cp class=\"aplus-question aplus-p1\"\u003e Will Mess It UP Texture Paste give me volume? \u003c\/p\u003e \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n \u003c\/span\u003e \n \u003c\/h3\u003e\n \u003cp class=\"aplus-answer aplus-p2\"\u003e Mess it up texture paste works to provides the hair soft texture to enhance movement and body, however it will not give your hair volume. If you are looking for volume, try our Levitation Mist. \u003c\/p\u003e \u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003c\/div\u003e","brand":"BeautyyPOPs","offers":[{"title":"Default Title","offer_id":53009220206886,"sku":null,"price":64.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/6425\/0662\/files\/01RmK_J4pJL_db13d303-29f0-4701-ae3f-a890d40628d0.gif?v=1777681759","url":"https:\/\/beautyypops.com\/products\/pureology-style-protect-mess-it-up-hair-texture-paste-medium-hold-for-all-hair-types-vegan-formula","provider":"BeautyyPOPs","version":"1.0","type":"link"}