{"product_id":"pravana-the-perfect-blonde-purple-toning-shampoo-neutralizes-brassy-tones-enhances-shine-protection-vegan-sulfate-free","title":"Pravana The Perfect Blonde Purple Toning Shampoo - Neutralizes Brassy Tones | Enhances Shine \u0026 Protection | Vegan \u0026 Sulfate-Free","description":"\u003cul\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Delivers Shine After One Use  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Neutralizes brassiness  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Neutralizes unwanted yellow  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Formula with Soy Protein, a pant-based mix of amino acids, leaves hair feeling conditioned  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Vegan formula*, Formulated without SLS\/SLES, Parabens, Mineral oil, Phthalates, Microplastics, Gluten This bottle contains 100% recycled plastic**  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Vegan formula*, Formulated without SLS\/SLES, Parabens, Mineral oil, Phthalates, Microplastics, Gluten This bottle contains 100% recycled plastic** *Free from animal derived ingredients **exclusing cap\/pump and label  \u003c\/span\u003e\u003c\/li\u003e  \u003c\/ul\u003e\u003cbr\u003e\u003cstyle type=\"text\/css\"\u003e\n\n.aplus-v2 .premium-aplus-module-3 .premium-module-3-heading {\n    padding-bottom: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-3 .premium-aplus-four-column {\n     text-align: center;\n }\n\n.aplus-v2 .premium-aplus-module-3 .premium-aplus-four-column {\n    text-align: inherit;\n}\n\n.aplus-v2 .premium-aplus-module-3 .premium-aplus-column {\n    display: inline-block;\n    vertical-align: top;\n    width: 25%;\n}\n\n.aplus-v2 .premium-aplus-module-3 .premium-aplus-column {\n    padding: 0 20px;\n}\n\n.aplus-v2 .premium-aplus-module-3 .column-heading {\n    padding-top: 20px;\n}\n\n.aplus-v2 .premium-aplus-module-3 .column-description {\n    padding-top: 10px;\n}\n\n\u003c\/style\u003e\n      \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 11: FAQs - Common Styles (All Devices)\n *\/\n\n.aplus-v2 .premium-aplus-module-11 {\n    background: #fff;\n    position: relative;\n}\n\n.aplus-v2 .premium-aplus-module-11.aplus-secondary-color {\n    background: #000;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question,\n.aplus-v2 .premium-aplus-module-11 .aplus-answer {\n    display: block;\n    width: 100%;\n    margin: 0;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-answer {\n    visibility: hidden;\n    opacity: 0;\n    height: 0;\n    transition: display 0.1s linear, opacity 0.1s linear, height 0.1s linear;\n    transition-behavior: allow-discrete;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-active .aplus-answer {\n    visibility: visible;\n    opacity: 1;\n    height: auto;\n    height: calc-size(auto);\n    min-height: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-list {\n    margin: 0;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block {\n    position: relative;\n    list-style-type: none;\n    cursor: pointer;\n    border: 2px solid #E6E6E6;\n    background: #fff;\n    border-radius: 3px;\n    margin-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-11.aplus-secondary-color .faq-block {\n    border: none;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question::before,\n.aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n    text-align: center;\n    border-radius: 3px;\n    display: inline-block;\n    font-weight: 500;\n    position: absolute;\n    color: #fff;\n    top: 10px;\n    left: 10px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .aplus-question::before,\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n    right: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question::before {\n    content: \"Q\";\n    background: #505050;\n    transition: background 0.1s linear;\n    z-index: 2;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n    content: \"A\";\n    background: #DF7600;\n    color: #000000;\n    z-index: 1;\n    transform: translateY(0px);\n    transition: transform 0.1s linear;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block.aplus-active .aplus-question::before {\n    background: #404040;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block.aplus-active .aplus-answer::before {\n    transform: translateY(40px);\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-arrow {\n    position: absolute;\n    top: 25px;\n    border: 10px solid transparent;\n    border-top-color: #505050;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .faq-arrow {\n    right: auto;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-active .faq-arrow {\n    top: 15px;\n    border-top-color: transparent;\n    border-bottom-color: #404040;\n}\n\n\u003c\/style\u003e\n      \u003cstyle type=\"text\/css\"\u003e\n\n.aplus-v2 .premium-aplus-module-2 .premium-background-wrapper {\n    position: relative;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper {\n    position: absolute;\n    width: 50%;\n    height: 100%;\n    top: 0;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right {\n    left: 50%;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right {\n    left: auto;\n    right: 50%;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.secondary-color {\n    color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background {\n    padding: 20px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .aplus-module-2-topic {\n    padding-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .aplus-module-2-heading {\n    padding-bottom: 20px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .aplus-module-2-description {\n    line-height: 1.5em;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.white-background {\n    background: rgba(255,255,255,0.5);\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background {\n    background: rgba(0,0,0,0.5);\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background h1,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background h5,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ol,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ul,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ol .a-list-item,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ul .a-list-item {\n  color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-content-container {\n    display: table;\n    height: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.left .premium-intro-content-container {\n    padding-left: 40px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.left .premium-intro-content-container {\n\tpadding-left: 0px;\n\tpadding-right: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right .premium-intro-content-container {\n    padding-right: 40px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right .premium-intro-content-container {\n    padding-right: 0px;\n    padding-left: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-content-column {\n    display: table-cell;\n    vertical-align: middle;\n}\n\n\n\u003c\/style\u003e\n                    \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 5: Comparision table - scroller\n *\/\n\n.aplus-v2 .premium-aplus-module-5 h1 {\n    padding-bottom: 30px;\n}\n\n\/* position column-headers relative to this table *\/\n.aplus-v2 .premium-aplus-module-5 .table-container {\n    position: relative;\n    opacity: 1;\n}\n\n.aplus-v2 .premium-aplus-module-5 .table-container.loading {\n    opacity: 0;\n}\n\n.aplus-v2 .premium-aplus-module-5 .table-slider {\n    overflow-x: scroll;\n    overflow-y: visible;\n    width: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-5 td.attribute {\n    min-width: 300px;\n    top: auto;\n    left: 0;\n    z-index: 100;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-5 td.attribute {\n    right: 0px;\n    left: auto;\n}\n\n.aplus-v2 .premium-aplus-module-5 td.active-item,\n.aplus-v2 .premium-aplus-module-5 th.active-item {\n    top: auto;\n    left: 300px;\n    z-index: 100;\n}\n\nhtml[dir=\"rtl\"]  .premium-aplus-module-5 td.active-item,\nhtml[dir=\"rtl\"]  .premium-aplus-module-5 th.active-item {\n    left: auto;\n    right: 300px;\n}\n\n.aplus-v2 .premium-aplus-module-5 .attribute,\n.aplus-v2 .premium-aplus-module-5 .active-item{\n    position: sticky;\n}\n\n.aplus-v2 .premium-aplus-module-5 table.a-bordered td,\n.aplus-v2 .premium-aplus-module-5 table.a-bordered th {\n    background-color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-5 table.a-bordered td.attribute .aplus-popover-trigger::after {\n    content: \"?\";\n    display: inline-block;\n    font-size: 12px;\n    position: relative;\n    bottom: 5px;\n}\n\n.aplus-v2 .premium-aplus-module-5 .product-title {\n    font-size: 15px;\n    padding: 10px 0;\n}\n\n.aplus-v2 .premium-aplus-module-5 .scroll-width {\n    overflow-x: scroll;\n    overflow-y: visible;\n}\n\n\n.aplus-v2 .premium-aplus-module-5 td.attribute.empty {\n    height: 300px;\n}\n\n.aplus-v2 .premium-aplus-module-5 .header-img {\n    padding-top: 10px;\n}\n\n\/* Override default AUI .a-bordered table borders *\/\n.aplus-v2 .premium-aplus-module-5 table.a-bordered {\n    border-width: 0;\n    border-color: #eaeaea;\n    border-style: solid;\n}\n\n\/* Size the top scroller *\/\n.aplus-v2 .premium-aplus-module-5 .scroll-wrapper-top {\n    width: 100%;\n    height: 20px;\n    overflow-x: scroll;\n    overflow-y: visible;\n}\n\n.aplus-v2 .premium-aplus-module-5 .scroll-bar {\n    height: 1px;\n}\n\n.aplus-v2 .premium-aplus-module-5 .add-to-cart {\n    line-height: 1rem;\n    font-weight: normal;\n}\n\n.aplus-v2 .premium-aplus-module-5 .review {\n    font-size: 14px;\n}\n\u003c\/style\u003e\n      \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium modules global styles\n *\/\n.aplus-v2.desktop {\n  max-width: 1464px;\n  min-width: 800px;\n  margin-left: auto;\n  margin-right: auto;\n  word-wrap: break-word;\n  overflow-wrap: break-word;\n  word-break: break-word;\n}\n\/* Undo this for tech-specs because it breaks table layout *\/\n.aplus-v2.desktop .premium-aplus .aplus-tech-spec-table { word-break: initial; }\n\n.aplus-v2 .premium-aplus,\n.aplus-v2 .premium-aplus .aplus-h1,\n.aplus-v2 .premium-aplus .aplus-h2,\n.aplus-v2 .premium-aplus .aplus-p1,\n.aplus-v2 .premium-aplus .aplus-p2,\n.aplus-v2 .premium-aplus .aplus-p3,\n.aplus-v2 .premium-aplus .aplus-accent1,\n.aplus-v2 .premium-aplus .aplus-accent2\n{ font-family: Arial, sans-serif; }\n\n.aplus-v2 .premium-aplus,\n.aplus-v2 .premium-aplus .aplus-h1,\n.aplus-v2 .premium-aplus .aplus-h2,\n.aplus-v2 .premium-aplus .aplus-p1,\n.aplus-v2 .premium-aplus .aplus-p2,\n.aplus-v2 .premium-aplus .aplus-p3,\n.aplus-v2 .premium-aplus .aplus-accent1,\n.aplus-v2 .premium-aplus .aplus-accent2\n{ font-family: inherit; }\n\n\/* type *\/\n.aplus-v2 .premium-aplus .aplus-h1 { font-size: 32px; line-height: 1.2em; font-weight: 500; }\n.aplus-v2 .premium-aplus .aplus-h2 { font-size: 26px; line-height: 1.25em; font-weight: 500; }\n.aplus-v2 .premium-aplus .aplus-h3 { font-size: 18px; line-height: 1.25em; font-weight: 500; }\n.aplus-v2 .premium-aplus .aplus-p1 { font-size: 20px; line-height: 1.3em; font-weight: 300; }\n.aplus-v2 .premium-aplus .aplus-p2 { font-size: 16px; line-height: 1.4em; font-weight: 300; }\n.aplus-v2 .premium-aplus .aplus-p3 { font-size: 14px; line-height: 1.4em; font-weight: 300; }\n.aplus-v2 .premium-aplus .aplus-accent1 { font-size: 16px; line-height: 1.4em; font-weight: 600; }\n.aplus-v2 .premium-aplus .aplus-accent2 { font-size: 14px; line-height: 1.4em; font-weight: 600; }\n\n\/* spacing *\/\n.aplus-v2 .aplus-container-1 { padding: 40px; }\n.aplus-v2 .aplus-container-1-2 { padding: 40px 80px; }\n.aplus-v2 .aplus-container-2 { padding: 80px; }\n.aplus-v2 .aplus-container-3 { padding: 40px 0; }\n\n\/* Display *\/\n.aplus-v2 .premium-aplus .aplus-display-table { display: table; }\n.aplus-v2 .premium-aplus .aplus-display-table-cell { display: table-cell; }\n.aplus-v2 .premium-aplus .aplus-display-inline-block { display: inline-block; }\n\n\/* Aplus display table with min-width 1000px and fill remaining space inside parent *\/\n.aplus-v2.desktop .premium-aplus .aplus-display-table-width { min-width: 1000px; width: 100% }\n\n\/**\n* Padding and margin for element should be 10, 20, 40, or 80 px. Considering mini 10, small 20, medium 40, large 80.\n*\/\n\n\u003c\/style\u003e\n      \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 11: FAQs\n *\/\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question {\n    line-height: 25px;\n    padding-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block {\n    padding: 10px 80px 15px 100px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .faq-block {\n    padding-left: 80px;\n    padding-right: 100px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block.aplus-active {\n    padding-bottom: 35px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question::before,\n.aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n    width: 80px;\n    line-height: 40px;\n    font-size: 25px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-arrow {\n    right: 40px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .faq-arrow {\n    left: 40px;\n}\n\n\u003c\/style\u003e\n             \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 8: Hero Video module\n *\/\n\n.aplus-v2 .premium-aplus-module-8 .premium-aplus-module-8-video {\n    position: relative;\n    width: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-8 .video-placeholder {\n    padding-bottom: 40.984%; \/* Video or image required size 1464 : 600 = 40.9836 *\/\n}\n\n.aplus-v2 .premium-aplus-module-8 .video-container {\n    position: absolute;\n    top: 0;\n    width: 100%;\n    height: 100%;\n}\n\n\/*Override the default VSE video player size*\/\n.aplus-v2 .premium-aplus-module-8 .video-js.vjs-fluid {\n    padding: 0;\n}\n\n\u003c\/style\u003e    \u003cdiv class=\"aplus-content-wrapper\"\u003e\n                            \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n                             \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e                                   \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e  \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e                                     \u003cimg alt=\"PRAVANA The Perfect Blonde Collection Shampoo and Conditioner\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/2be67d98-3674-44f2-bf23-fb0a0323cbe3.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"PRAVANA The Perfect Blonde Collection Shampoo and Conditioner\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/2be67d98-3674-44f2-bf23-fb0a0323cbe3.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e   \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-3-four-column-images aplus-premium\" cel_widget_id=\"aplus-premium-module-3-four-column-images\"\u003e\n                    \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-3 aplus-container-1\"\u003e                                       \u003ch1 class=\"a-text-center premium-module-3-heading aplus-h1 a-text-bold\"\u003e PRAVANA The Perfect Blonde Collection \u003c\/h1\u003e    \u003cdiv class=\"a-section a-spacing-none premium-aplus-four-column\"\u003e \u003cdiv class=\"a-section a-spacing-none premium-aplus-column\"\u003e \u003cdiv class=\"a-section a-spacing-none {'column-image'}\"\u003e                                     \u003cimg alt=\"PRAVANA The Perfect Blonde Collection - Shampoo, Conditioner, Masque, Leave-In\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/3ce7620b-bb88-40d0-963c-c66e9868eb96.__CR0,0,300,225_PT0_SX300_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"PRAVANA The Perfect Blonde Collection - Shampoo, Conditioner, Masque, Leave-In\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/3ce7620b-bb88-40d0-963c-c66e9868eb96.__CR0,0,300,225_PT0_SX300_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-heading\"\u003e                                        \u003ch1 class=\"aplus-h3 a-text-bold\"\u003e Why You'll Love It \u003c\/h1\u003e    \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-description\"\u003e                                   \u003cp class=\"aplus-p3\"\u003e Helps neutralize unwanted yellow tones in the hair while brightening and enhancing shine. Lightweight formula brightens, strengthens and protects. \u003c\/p\u003e    \u003c\/div\u003e \u003c\/div\u003e\n\u003cdiv class=\"a-section a-spacing-none premium-aplus-column\"\u003e \u003cdiv class=\"a-section a-spacing-none {'column-image'}\"\u003e                                     \u003cimg alt=\"PRAVANA The Perfect Blonde Collection - Before \u0026amp;amp; After\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/3b6c3415-b0a0-4bfa-a27d-848865a02b9e.__CR0,0,300,225_PT0_SX300_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"PRAVANA The Perfect Blonde Collection - Before \u0026amp;amp; After\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/3b6c3415-b0a0-4bfa-a27d-848865a02b9e.__CR0,0,300,225_PT0_SX300_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-heading\"\u003e                                        \u003ch1 class=\"aplus-h3 a-text-bold\"\u003e Features \u0026amp; Benefits \u003c\/h1\u003e    \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-description\"\u003e                                   \u003cp class=\"aplus-p3\"\u003e Banishes brassiness and brightens blondes! Gently purifies and neutralizes unwanted yellow tones to reveal brighter strands. Adds strength and shine. \u003c\/p\u003e    \u003c\/div\u003e \u003c\/div\u003e\n\u003cdiv class=\"a-section a-spacing-none premium-aplus-column\"\u003e \u003cdiv class=\"a-section a-spacing-none {'column-image'}\"\u003e                                     \u003cimg alt=\"PRAVANA Chromasilk Color Shine Complex\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/8cd326b6-5de3-4302-8089-d3764f594e96.__CR0,0,300,225_PT0_SX300_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"PRAVANA Chromasilk Color Shine Complex\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/8cd326b6-5de3-4302-8089-d3764f594e96.__CR0,0,300,225_PT0_SX300_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-heading\"\u003e                                        \u003ch1 class=\"aplus-h3 a-text-bold\"\u003e Chromasilk Color Shine Complex \u003c\/h1\u003e    \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-description\"\u003e                                   \u003cp class=\"aplus-p3\"\u003e ChromaSilkColor Shine Complex boosts shine by adjusting the pH to help close the cuticle.  Omega 9 fatty acids condition the surface with AHAs. \u003c\/p\u003e    \u003c\/div\u003e \u003c\/div\u003e\n\u003cdiv class=\"a-section a-spacing-none premium-aplus-column\"\u003e \u003cdiv class=\"a-section a-spacing-none {'column-image'}\"\u003e                                     \u003cimg alt=\"PRAVANA Animal Test-Free PETA\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/4b79e33c-65dc-4042-8f6d-f64e16f4d2c6.__CR0,0,300,225_PT0_SX300_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"PRAVANA Animal Test-Free PETA\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/4b79e33c-65dc-4042-8f6d-f64e16f4d2c6.__CR0,0,300,225_PT0_SX300_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-heading\"\u003e                                        \u003ch1 class=\"aplus-h3 a-text-bold\"\u003e Animal Test-Free PETA \u003c\/h1\u003e    \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-description\"\u003e                                   \u003cp class=\"aplus-p3\"\u003e PRAVANA is committed to becoming a more sustainable brand and doing our part to protect the planet. We are certified Animal Test-Free through PETA. \u003c\/p\u003e    \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e     \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n                             \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e                                   \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e  \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e                                     \u003cimg alt=\"PRAVANA Care Collection Shine Out Loud - Chromasilk Color Shine Complex\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/00384bdb-1e4b-4f00-82a8-7dc73cdaca3c.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"PRAVANA Care Collection Shine Out Loud - Chromasilk Color Shine Complex\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/00384bdb-1e4b-4f00-82a8-7dc73cdaca3c.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e   \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                     \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-5-comparison-table-scroller aplus-premium\" cel_widget_id=\"aplus-premium-module-5-comparison-table-scroller\"\u003e\n                                                                                                     \u003cdiv class=\"premium-aplus premium-aplus-module-5 aplus-container-3 comparison-table\"\u003e\n                                              \u003ch3 class=\"a-text-center aplus-h1 a-text-bold\"\u003e Discover PRAVANA Hair Care Products \u003c\/h3\u003e    \u003cdiv id=\"comparison-table-container-3\" data-comparison-name=\"comparison-table-container-3\" class=\"a-section a-spacing-none table-container\"\u003e  \u003cdiv class=\"table-slider scroll-wrapper-bottom\"\u003e\n                \u003ctable class=\"a-bordered a-horizontal-stripes scroll-width\"\u003e  \u003ctbody\u003e\n\u003ctr\u003e  \u003ctd class=\"attribute empty\"\u003e\u003c\/td\u003e      \u003cth class=\"aplus-data-column top-header active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e                                             Perfect Blonde Care Line                           \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hErhtQoTRbcGS1zimRhO09t45Z3i6mPFzMQrd2mlkmraAAAAAGndp1ZiN2RlYmQ1Zi1iNjVkLTQzMzItYWIwYy00ODM0NjYxZDA2MTg=\"\u003e\u003c!-- sp:end-csrf --\u003e\n            \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B0DW6HJ3KH\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][offerListingId]\" value=\"vbUEPL49sS1hzdE%2FRS5FIDrhe5kq3uLWR4AMJD55tqrvybPOceYL%2Bhhrp6mT3S0Xmv%2B5rCbN5vD6FO0tct8gL0uqRxV0IS%2FpfSUotcyvSQq2ujFAfaKWna6dQ9VTppvng17acX6m2HJxO7WMhYNkCA%3D%3D\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][quantity]\" value=\"1\"\u003e \u003cinput type=\"hidden\" name=\"clientName\" value=\"Aplus_BuyableModules_DetailPage\"\u003e     \u003cdiv class=\"add-to-cart\"\u003e\n                        \u003cspan class=\"a-button a-spacing-small a-button-primary a-button-icon\" id=\"a-autoid-22\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\" aria-labelledby=\"a-autoid-22-announce\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\" id=\"a-autoid-22-announce\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n                  \u003c\/form\u003e       \n        \u003c\/th\u003e      \u003cth class=\"aplus-data-column top-header\" style=\"min-width: 230px;\"\u003e                                             Moisture Marvel Care Line                           \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hErhtQoTRbcGS1zimRhO09t45Z3i6mPFzMQrd2mlkmraAAAAAGndp1ZiN2RlYmQ1Zi1iNjVkLTQzMzItYWIwYy00ODM0NjYxZDA2MTg=\"\u003e\u003c!-- sp:end-csrf --\u003e\n            \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B0DW6547CM\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][offerListingId]\" value=\"T0q6aXGeroo0arpm8EfMQ2KTjzoEcIr3cwp3HEv%2BI031cZ9HqD0b24Ub%2Bbb5OT4fKX9xzjE6UjYpdB4OPB49w8EWdcCDlerHCsOvNEoRXbRmnQae2Z5O33APXJarNdGy33dkAFMHzG%2FY60yQrTxSRA%3D%3D\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][quantity]\" value=\"1\"\u003e \u003cinput type=\"hidden\" name=\"clientName\" value=\"Aplus_BuyableModules_DetailPage\"\u003e     \u003cdiv class=\"add-to-cart\"\u003e\n                        \u003cspan class=\"a-button a-spacing-small a-button-primary a-button-icon\" id=\"a-autoid-23\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\" aria-labelledby=\"a-autoid-23-announce\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\" id=\"a-autoid-23-announce\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n                  \u003c\/form\u003e       \n        \u003c\/th\u003e      \u003cth class=\"aplus-data-column top-header\" style=\"min-width: 230px;\"\u003e                                             Repair Radiance Care Line                           \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hErhtQoTRbcGS1zimRhO09t45Z3i6mPFzMQrd2mlkmraAAAAAGndp1ZiN2RlYmQ1Zi1iNjVkLTQzMzItYWIwYy00ODM0NjYxZDA2MTg=\"\u003e\u003c!-- sp:end-csrf --\u003e\n            \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B0DW6KBKNH\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][offerListingId]\" value=\"VSCLGIhwsMEROOUPO2f5Dfwcf4SdQ1Sb3%2FS2sKe%2FsRhSs5qSLvT06upyKfu8mxHTvcGN3mRsdZ12Gfz8wC5z1VfjGcQJT5pKryjzFC6zdDXShNUj7%2B3mBNvjuqsuyuZcIIxh270%2FGJVQ4YtkRgU5Og%3D%3D\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][quantity]\" value=\"1\"\u003e \u003cinput type=\"hidden\" name=\"clientName\" value=\"Aplus_BuyableModules_DetailPage\"\u003e     \u003cdiv class=\"add-to-cart\"\u003e\n                        \u003cspan class=\"a-button a-spacing-small a-button-primary a-button-icon\" id=\"a-autoid-24\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\" aria-labelledby=\"a-autoid-24-announce\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\" id=\"a-autoid-24-announce\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n                  \u003c\/form\u003e       \n        \u003c\/th\u003e      \u003cth class=\"aplus-data-column top-header\" style=\"min-width: 230px;\"\u003e                                             Volume Vibrance Care Line                           \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hErhtQoTRbcGS1zimRhO09t45Z3i6mPFzMQrd2mlkmraAAAAAGndp1ZiN2RlYmQ1Zi1iNjVkLTQzMzItYWIwYy00ODM0NjYxZDA2MTg=\"\u003e\u003c!-- sp:end-csrf --\u003e\n            \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B0DW6GP6ZW\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][offerListingId]\" value=\"wnhw3Hp5DSsIDxolYpcIspSwMZScU8Qxm5rkJ73P9Kg6pdoL7Q8fqJe1nbdquyCy1ElaEFohw3u0KtqutrToj9FIB9fpCkGZ%2F8eKLEqZW%2FAAxHbKS5%2Bb6S0ff2ioZdu4H3tyjI3OIBPQs1yVOY8S1A%3D%3D\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][quantity]\" value=\"1\"\u003e \u003cinput type=\"hidden\" name=\"clientName\" value=\"Aplus_BuyableModules_DetailPage\"\u003e     \u003cdiv class=\"add-to-cart\"\u003e\n                        \u003cspan class=\"a-button a-spacing-small a-button-primary a-button-icon\" id=\"a-autoid-25\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\" aria-labelledby=\"a-autoid-25-announce\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\" id=\"a-autoid-25-announce\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n                  \u003c\/form\u003e       \n        \u003c\/th\u003e      \u003cth class=\"aplus-data-column top-header\" style=\"min-width: 230px;\"\u003e                                             Clear Cleanse Care Line                           \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hErhtQoTRbcGS1zimRhO09t45Z3i6mPFzMQrd2mlkmraAAAAAGndp1ZiN2RlYmQ1Zi1iNjVkLTQzMzItYWIwYy00ODM0NjYxZDA2MTg=\"\u003e\u003c!-- sp:end-csrf --\u003e\n            \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B0DW6QWK7J\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][offerListingId]\" value=\"3oC4GAkA6jTpz88oNPXQL0jwKRWbgRKuq6r04rni%2FBda9lfp0KUabx%2Bed6wmgY1QM9p2x3Zlp16xeJRmhg3kZtgkqKAIPKOg92lkOFhq0pcrGaPVZkmj3HNipGwg8ds9EpjVDR7wdd1jPkPbaSI2%2Fg%3D%3D\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][quantity]\" value=\"1\"\u003e \u003cinput type=\"hidden\" name=\"clientName\" value=\"Aplus_BuyableModules_DetailPage\"\u003e     \u003cdiv class=\"add-to-cart\"\u003e\n                        \u003cspan class=\"a-button a-spacing-small a-button-primary a-button-icon\" id=\"a-autoid-26\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\" aria-labelledby=\"a-autoid-26-announce\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\" id=\"a-autoid-26-announce\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n                  \u003c\/form\u003e       \n        \u003c\/th\u003e         \u003c\/tr\u003e   \u003ctr\u003e   \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e Customer Reviews \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e                         \u003cstyle\u003e\n    .aplus-v2 .aplus-review-right-padding {\n        padding-right: 0.1rem;\n    }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n         \u003cdiv class=\"a-size-base\"\u003e\n                    \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.4 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e  \u003cspan class=\"a-size-mini a-color-base\"\u003e1,792\u003c\/span\u003e  \u003c\/div\u003e\n                \u003c\/div\u003e \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e                         \u003cstyle\u003e\n    .aplus-v2 .aplus-review-right-padding {\n        padding-right: 0.1rem;\n    }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n         \u003cdiv class=\"a-size-base\"\u003e\n                    \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.4 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e  \u003cspan class=\"a-size-mini a-color-base\"\u003e409\u003c\/span\u003e  \u003c\/div\u003e\n                \u003c\/div\u003e \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e                         \u003cstyle\u003e\n    .aplus-v2 .aplus-review-right-padding {\n        padding-right: 0.1rem;\n    }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n         \u003cdiv class=\"a-size-base\"\u003e\n                    \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.5 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e  \u003cspan class=\"a-size-mini a-color-base\"\u003e670\u003c\/span\u003e  \u003c\/div\u003e\n                \u003c\/div\u003e \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e                         \u003cstyle\u003e\n    .aplus-v2 .aplus-review-right-padding {\n        padding-right: 0.1rem;\n    }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n         \u003cdiv class=\"a-size-base\"\u003e\n                    \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.4 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e  \u003cspan class=\"a-size-mini a-color-base\"\u003e47\u003c\/span\u003e  \u003c\/div\u003e\n                \u003c\/div\u003e \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e                         \u003cstyle\u003e\n    .aplus-v2 .aplus-review-right-padding {\n        padding-right: 0.1rem;\n    }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n         \u003cdiv class=\"a-size-base\"\u003e\n                    \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.6 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e  \u003cspan class=\"a-size-mini a-color-base\"\u003e85\u003c\/span\u003e  \u003c\/div\u003e\n                \u003c\/div\u003e \u003c\/td\u003e         \u003c\/tr\u003e   \u003ctr\u003e   \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e Price \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e  \u003cspan class=\"description\"\u003e\n                                                        \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$21.99\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e21\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e99\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e     \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e  \u003cspan class=\"description\"\u003e\n                                                        \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$21.99\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e21\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e99\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e     \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e  \u003cspan class=\"description\"\u003e\n                                                        \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$21.99\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e21\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e99\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e     \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e  \u003cspan class=\"description\"\u003e\n                                                        \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$21.99\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e21\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e99\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e     \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e  \u003cspan class=\"description\"\u003e\n                                                        \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$21.99\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e21\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e99\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e     \u003c\/span\u003e\n                                    \u003c\/td\u003e         \u003c\/tr\u003e    \u003ctr\u003e  \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e Hair Type \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Brassy, Color-Treated Hair    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Dry, Color-Treated Hair    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Damaged, Color-Treated Hair    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Fine, Color-Treated Hair    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Oily, Color-Treated Hair    \u003c\/span\u003e\n                                    \u003c\/td\u003e         \u003c\/tr\u003e  \u003ctr\u003e  \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e Featured Benefits \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Neutralizes Yellow Tones    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Gently Cleanses \u0026amp; Adds Shine    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Gently Cleanses \u0026amp; Adds Shine    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Gently Cleanses \u0026amp; Adds Shine    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Removes Buildup \u0026amp; Adds Shine    \u003c\/span\u003e\n                                    \u003c\/td\u003e         \u003c\/tr\u003e  \u003ctr\u003e  \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e Why You'll Love It \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Brighten, Strengthen, Protect    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Nourishes, Hydrates, Restores    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Strengthens, Repairs, Restores    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Volumizes, Enhances, Restores    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Clarifies, Hydrates, Energizes    \u003c\/span\u003e\n                                    \u003c\/td\u003e         \u003c\/tr\u003e  \u003ctr\u003e  \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e Key Ingredient \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Soy Protein    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Hyaluronic Acid    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Vitamin E    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Vitamin B6    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Lactic Acid    \u003c\/span\u003e\n                                    \u003c\/td\u003e         \u003c\/tr\u003e  \u003ctr\u003e  \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e Luxurious Fragrance Notes \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Jasmine, Citrus \u0026amp; Blueberry    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Magnolia \u0026amp; Wild Nettle    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Heliotrope \u0026amp; Sandalwood    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Yellow Ginger \u0026amp; Herbs    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                                Thai Basil \u0026amp; Lime    \u003c\/span\u003e\n                                    \u003c\/td\u003e         \u003c\/tr\u003e  \u003ctr\u003e  \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e ChromaSilk Color Shine Complex \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                    ✔       \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                    ✔       \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                    ✔       \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                    ✔       \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                    ✔       \u003c\/span\u003e\n                                    \u003c\/td\u003e         \u003c\/tr\u003e  \u003ctr\u003e  \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e Paraben \u0026amp; Phthalates Free \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                    ✔       \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                    ✔       \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                    ✔       \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                    ✔       \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                    ✔       \u003c\/span\u003e\n                                    \u003c\/td\u003e         \u003c\/tr\u003e  \u003ctr\u003e  \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e SLS\/SLES Sulfates Free \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                    ✔       \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                    ✔       \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                    ✔       \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                    ✔       \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                    ✔       \u003c\/span\u003e\n                                    \u003c\/td\u003e         \u003c\/tr\u003e  \u003ctr\u003e  \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e PETA Animal Test-Free \u0026amp; Vegan \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                    ✔       \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                    ✔       \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                    ✔       \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                    ✔       \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n                                             \n                                                    ✔       \u003c\/span\u003e\n                                    \u003c\/td\u003e         \u003c\/tr\u003e  \u003c\/tbody\u003e\n\u003c\/table\u003e \u003c\/div\u003e\n        \u003c\/div\u003e \u003c\/div\u003e\n      \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-8-hero-video aplus-premium\" cel_widget_id=\"aplus-premium-module-8-hero-video\"\u003e\n                    \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-8\"\u003e                                   \u003cdiv class=\"a-section a-spacing-none premium-aplus-module-8-video\"\u003e  \u003cdiv class=\"a-section a-spacing-none video-placeholder\"\u003e\u003c\/div\u003e  \u003cdiv class=\"a-section a-spacing-none video-container\"\u003e      \u003cstyle type=\"text\/css\"\u003e\n\n.aplus-v2 .vse-video-player-title,  .aplus-v2 .vse-lightPlayer-vendor{\n    display:none;\n}\n\n#aplus .vse-video-player-title,  #aplus .vse-lightPlayer-vendor{\n    display:none;\n}\n\n\u003c\/style\u003e                                 \u003cdiv id=\"1fc0d72d-65b8-4f37-b806-c9891883dee7\" style=\"width:100%; height:100%;\"\u003e\n\n\n\n\n\u003clink rel=\"stylesheet\" href=\"https:\/\/m.media-amazon.com\/images\/I\/01n25BjbgEL.css?AUIClients\/VSEPlayer\"\u003e\n\u003clink rel=\"stylesheet\" href=\"https:\/\/m.media-amazon.com\/images\/I\/51NP-5Gx4JL._RC|11s4jq82GaL.css_.css?AUIClients\/Brila\"\u003e\n\u003cdiv data-csa-c-component=\"aplus-vse-video-widget\" data-csa-c-content-id=\"amzn1.vse.video.0e2bd9550db647fda83c5de24f6086b4\" data-csa-c-cs-type=\"vse\" data-csa-c-painter=\"vse-player\" data-csa-c-slot-id=\"aplus-ive-player\" data-csa-c-type=\"widget\" data-csa-op-log-render=\"\" class=\"a-section vse-player-container\"\u003e\n\u003cdiv class=\"vse-airy-container vse-player-container none \"\u003e\n\u003cdiv id=\"ive-aplus-87788-player-label-container\" data-element-id=\"ive-player-label-container\" class=\"a-section a-spacing-none ive-player-label-container\"\u003e\n\u003cspan class=\"a-declarative\" data-action=\"a-popover\" data-a-popover='{\"name\":\"ive-aplus-87788-label-type-tooltip\",\"width\":\"300\",\"position\":\"triggerRight\",\"dataStrategy\":\"preload\"}'\u003e\u003c\/span\u003e\u003cdiv class=\"a-popover-preload\" id=\"a-popover-ive-aplus-87788-label-type-tooltip\"\u003e\n\u003cspan class=\"ive-demo-label-tooltip ive-player-label-tooltip aok-hidden\"\u003eThe video showcases the product in use.\u003c\/span\u003e\u003cspan class=\"ive-assembly-label-tooltip ive-player-label-tooltip aok-hidden\"\u003eThe video guides you through product setup.\u003c\/span\u003e\u003cspan class=\"ive-comparison-label-tooltip ive-player-label-tooltip aok-hidden\"\u003eThe video compares multiple products.\u003c\/span\u003e\u003cspan class=\"ive-unboxing-label-tooltip ive-player-label-tooltip aok-hidden\"\u003eThe video shows the product being unpacked.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"aplus-87788-player-8d97db4d-744e-4c24-8e1d-cb47080e597a\" class=\"vse-player\" data-element-id=\"vse-player-container\"\u003e\u003cdiv id=\"aplus-87788-player-8d97db4d-744e-4c24-8e1d-cb47080e597a-container\" style=\"width:100%; height:100%\"\u003e\u003cdiv disablepictureinpicture=\"true\" playsinline=\"true\" class=\"video-js brila-video-js vjs-paused vjs-controls-enabled vjs-workinghover vjs-v7 vjs-user-active vjs-fluid aplus-87788-player-8d97db4d-744e-4c24-8e1d-cb47080e597a-container-element-dimensions\" id=\"aplus-87788-player-8d97db4d-744e-4c24-8e1d-cb47080e597a-container-element\" tabindex=\"-1\" lang=\"en\" style=\"width:100%; height:100%;\"\u003e\n\u003cdiv id=\"altText-aplus-87788-player-8d97db4d-744e-4c24-8e1d-cb47080e597a-container\" class=\"ive-alttext-container\" tabindex=\"0\" role=\"description\" aria-label=\"Click to play video, PRAVANA Hair Care - A New Era of Haircare\"\u003e\u003c\/div\u003e\n\u003cvideo id=\"aplus-87788-player-8d97db4d-744e-4c24-8e1d-cb47080e597a-container-element_html5_api\" class=\"vjs-tech\" playsinline=\"playsinline\" disablepictureinpicture=\"true\" tabindex=\"-1\" role=\"application\" preload=\"auto\" poster=\"https:\/\/m.media-amazon.com\/images\/I\/91vS9-RFE4L.jpg\" src=\"blob:https:\/\/www.amazon.com\/8b333514-577e-433e-be58-6504fa8e8e3f\"\u003e\u003c\/video\u003e\u003cdiv class=\"vjs-poster\" tabindex=\"-1\" aria-disabled=\"false\" style='background-image: url(\"https:\/\/m.media-amazon.com\/images\/I\/91vS9-RFE4L.jpg\");'\u003e\u003c\/div\u003e\n\u003cdiv class=\"vjs-text-track-display\" aria-live=\"off\" aria-atomic=\"true\"\u003e\u003cdiv style=\"position: absolute; inset: 0px; margin: 1.5%;\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"vjs-loading-spinner\" dir=\"ltr\"\u003e\u003cspan class=\"vjs-control-text\"\u003eVideo Player is loading.\u003c\/span\u003e\u003c\/div\u003e\n\u003cbutton class=\"vjs-big-play-button\" type=\"button\" title=\"Click to play video\" aria-disabled=\"false\" tabindex=\"-1\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003eClick to play video\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-control-bar\" dir=\"ltr\"\u003e\n\u003cbutton class=\"vjs-play-control vjs-control vjs-button\" type=\"button\" title=\"Play\" aria-disabled=\"false\" aria-label=\"Play\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003ePlay\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-volume-panel vjs-control vjs-volume-panel-horizontal\"\u003e\n\u003cbutton class=\"vjs-mute-control vjs-control vjs-button vjs-vol-3\" type=\"button\" title=\"Mute\" aria-disabled=\"false\" aria-label=\"Mute\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003eMute\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-volume-control vjs-control vjs-volume-horizontal\"\u003e\u003cdiv tabindex=\"0\" class=\"vjs-volume-bar vjs-slider-bar vjs-slider vjs-slider-horizontal\" role=\"slider\" aria-valuenow=\"100\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-label=\"Volume Level\" aria-live=\"polite\" title=\"Volume Level\" aria-valuetext=\"100%\"\u003e\n\u003cdiv class=\"vjs-mouse-display\"\u003e\u003cdiv class=\"vjs-volume-tooltip\" aria-hidden=\"true\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"vjs-volume-level\"\u003e\u003cspan class=\"vjs-control-text\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-current-time vjs-time-control vjs-control\"\u003e\n\u003cspan class=\"vjs-control-text\" role=\"presentation\"\u003eCurrent Time \u003c\/span\u003e\u003cspan class=\"vjs-current-time-display\" aria-live=\"off\" role=\"presentation\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-time-control vjs-time-divider\" aria-hidden=\"true\"\u003e\u003cdiv\u003e\u003cspan\u003e\/\u003c\/span\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"vjs-duration vjs-time-control vjs-control\"\u003e\n\u003cspan class=\"vjs-control-text\" role=\"presentation\"\u003eDuration \u003c\/span\u003e\u003cspan class=\"vjs-duration-display\" aria-live=\"off\" role=\"presentation\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-progress-control vjs-control\"\u003e\u003cdiv tabindex=\"0\" class=\"vjs-progress-holder vjs-slider vjs-slider-horizontal\" role=\"slider\" aria-valuenow=\"0\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-label=\"Scrubber bar\" title=\"Scrubber bar\"\u003e\n\u003cdiv class=\"vjs-load-progress\"\u003e\u003cspan class=\"vjs-control-text\"\u003e\u003cspan\u003eLoaded\u003c\/span\u003e: \u003cspan class=\"vjs-control-text-loaded-percentage\"\u003e0%\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"vjs-mouse-display\"\u003e\u003cdiv class=\"vjs-time-tooltip\" aria-hidden=\"true\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"vjs-play-progress vjs-slider-bar\" aria-hidden=\"true\"\u003e\u003cdiv class=\"vjs-time-tooltip\" aria-hidden=\"true\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"vjs-live-control vjs-control vjs-hidden\"\u003e\u003cdiv class=\"vjs-live-display\" aria-live=\"off\"\u003e\n\u003cspan class=\"vjs-control-text\"\u003eStream Type \u003c\/span\u003eLIVE\u003c\/div\u003e\u003c\/div\u003e\n\u003cbutton class=\"vjs-seek-to-live-control vjs-control\" type=\"button\" title=\"Seek to live, currently behind live\" aria-disabled=\"false\" aria-label=\"Seek to live, currently behind live\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003eSeek to live, currently behind live\u003c\/span\u003e\u003cspan class=\"vjs-seek-to-live-text\" aria-hidden=\"true\"\u003eLIVE\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-remaining-time vjs-time-control vjs-control\" tabindex=\"0\"\u003e\n\u003cspan class=\"vjs-control-text\" role=\"presentation\"\u003eRemaining Time \u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e-\u003c\/span\u003e\u003cspan class=\"vjs-remaining-time-display\" aria-live=\"off\" role=\"presentation\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-custom-control-spacer vjs-spacer \"\u003e \u003c\/div\u003e\n\u003cdiv class=\"vjs-playback-rate vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden\"\u003e\n\u003cdiv class=\"vjs-playback-rate-value\" id=\"vjs-playback-rate-value-label-aplus-87788-player-8d97db4d-744e-4c24-8e1d-cb47080e597a-container-element_component_320\"\u003e1x\u003c\/div\u003e\n\u003cbutton class=\"vjs-playback-rate vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Playback Rate\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-describedby=\"vjs-playback-rate-value-label-aplus-87788-player-8d97db4d-744e-4c24-8e1d-cb47080e597a-container-element_component_320\" aria-label=\"Playback Rate\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003ePlayback Rate\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-menu\"\u003e\u003cul class=\"vjs-menu-content\" role=\"menu\"\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-chapters-button vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden\"\u003e\n\u003cbutton class=\"vjs-chapters-button vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Chapters\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-label=\"Chapters\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003eChapters\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-menu\"\u003e\u003cul class=\"vjs-menu-content\" role=\"menu\"\u003e\u003cli class=\"vjs-menu-title\" tabindex=\"-1\"\u003eChapters\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-descriptions-button vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden\"\u003e\n\u003cbutton class=\"vjs-descriptions-button vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Descriptions\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-label=\"Descriptions\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003eDescriptions\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-menu\"\u003e\u003cul class=\"vjs-menu-content\" role=\"menu\"\u003e\u003cli class=\"vjs-menu-item vjs-selected\" tabindex=\"-1\" role=\"menuitemradio\" aria-disabled=\"false\" aria-checked=\"true\"\u003e\n\u003cspan class=\"vjs-menu-item-text\"\u003edescriptions off\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003e, selected\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-subs-caps-button vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden\"\u003e\n\u003cbutton class=\"vjs-subs-caps-button vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Captions\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-label=\"Captions\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003eCaptions\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-menu\"\u003e\u003cul class=\"vjs-menu-content\" role=\"menu\"\u003e\u003cli class=\"vjs-menu-item vjs-selected\" tabindex=\"-1\" role=\"menuitemradio\" aria-disabled=\"false\" aria-checked=\"true\"\u003e\n\u003cspan class=\"vjs-menu-item-text\"\u003eCaptions off\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003e, selected\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-audio-button vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden\"\u003e\n\u003cbutton class=\"vjs-audio-button vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Audio Track\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-label=\"Audio Track\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003eAudio Track\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-menu\"\u003e\u003cul class=\"vjs-menu-content\" role=\"menu\"\u003e\u003cli class=\"vjs-menu-item vjs-selected vjs-main-menu-item\" tabindex=\"-1\" role=\"menuitemradio\" aria-disabled=\"false\" aria-checked=\"true\"\u003e\n\u003cspan class=\"vjs-menu-item-text\"\u003edefault\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003e, selected\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"vjs-fullscreen-control vjs-control vjs-button\" type=\"button\" title=\"Fullscreen\" aria-disabled=\"false\" aria-label=\"Fullscreen\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003eFullscreen\u003c\/span\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-error-display vjs-modal-dialog vjs-hidden \" tabindex=\"-1\" aria-describedby=\"aplus-87788-player-8d97db4d-744e-4c24-8e1d-cb47080e597a-container-element_component_524_description\" aria-hidden=\"true\" aria-label=\"Modal Window\" role=\"dialog\"\u003e\n\u003cp class=\"vjs-modal-dialog-description vjs-control-text\" id=\"aplus-87788-player-8d97db4d-744e-4c24-8e1d-cb47080e597a-container-element_component_524_description\"\u003eThis is a modal window.\u003c\/p\u003e\n\u003cdiv class=\"vjs-modal-dialog-content\" role=\"document\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch1 class=\"vse-video-player-title\"\u003e PRAVANA Hair Care - A New Era of Haircare\u003c\/h1\u003e\n\u003cspan data-element-id=\"vse-lightPlayer-content-provider\" class=\"vse-lightPlayer-vendor a-size-mini\"\u003e Merchant Video\u003c\/span\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e    \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-11-faq aplus-premium\" cel_widget_id=\"aplus-premium-module-11-faq\"\u003e\n                                                                                                            \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-11\"\u003e \u003cdiv data-faq-block=\"5\" class=\"a-section a-spacing-none aplus-container-2 faqs-container 5\"\u003e  \u003cul class=\"faq-list\"\u003e\n                    \u003cli id=\"faq-qa-pair-0\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-0\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e What hair type is PRAVANA Perfect Blonde Collection best suited and recommended for? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e PRAVANA Perfect Blonde is suited for all hair types: straight, wavy, curly, and coily. Recommended for brassy, color-treated hair. (blonde, silver, white hair) Helps neutralize unwanted yellow tones in the hair while brightening and enhancing shine. \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-1\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-1\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e What are the key ingredients and formulas in PRAVANA Perfect Blonde Collection? (Soy Protein Formula) \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e PRAVANA Perfect Blonde is formulated with ChromaSilk Color Shine Complex and skincare inspired ingredients to protect color for up to 30 washes. Our premium hair care adds luminous shine and gently cleanses with rich lather and sensorial fragrances. \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-2\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-2\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e What results can I expect on blonde hair? My hair gets so brassy, will using Perfect Blonde Shampoo brighten my hair? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e Perfect Blonde tones blonde and lightened hair to remove brassiness. The system works by depositing purple pigments which neutralize unwanted brassy or yellow tones. Purple shampoos, conditioners, masks tone the unwanted warmth for a brighter blonde. \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-3\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-3\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e Can I wash my hair every day with PRAVANA The Perfect Blonde Collection? How long does it protect color? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e We recommend using PRAVANA Perfect Blonde weekly to keep your bright and free of brassy tones. Use The Perfect Blonde system whenever you want to reduce unwanted brassiness in your hair between salon appointments. Protects color for up to 30 washes. \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-4\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-4\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e Is PRAVANA Perfect Blonde safe for color-treated hair and suitable for all hair types? What scent is Perfect Blonde? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e Yes, all PRAVANA formulas are made without parabens, free of harsh sulfates SLS\/SLES and phthalates. Suitable for all hair types - straight, curly, wavy, and coily hair. The Perfect Blonde collection has the scent of JASMINE, BLUEBERRY, and CITRUS. \u003c\/p\u003e    \u003c\/li\u003e\n                      \u003c\/ul\u003e\n        \u003c\/div\u003e \u003c\/div\u003e       \u003c\/div\u003e\n\n        \u003c\/div\u003e","brand":"BeautyyPOPs","offers":[{"title":"Default Title","offer_id":53009228005670,"sku":null,"price":118.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/6425\/0662\/files\/71Yo6RWMN7L._SL1500.jpg?v=1777672378","url":"https:\/\/beautyypops.com\/products\/pravana-the-perfect-blonde-purple-toning-shampoo-neutralizes-brassy-tones-enhances-shine-protection-vegan-sulfate-free","provider":"BeautyyPOPs","version":"1.0","type":"link"}