{"product_id":"nexxus-unbreakable-anti-breakage-shampoo-strengthens-fine-thin-hair-135-oz-with-duraplex-technology","title":"Nexxus Unbreakable Anti-Breakage Shampoo - Strengthens Fine \u0026 Thin Hair | 13.5 oz with Duraplex Technology","description":"\u003cul\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e 97% LESS HAIR FALL: Reduces hair fall caused by breakage System vs. non-conditioning shampoo  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e 2.9% DURAPLEX FORTIFIER TECHNOLOGY: This anti breakage shampoo has a thickening complex with protein strength and cuticle actives  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e THICKER, FULLER HAIR + STRENGTH FROM WITHIN: Shampoo provides fuller, thicker-looking hair; optimize pH and increase internal strength to reinforce the core of fine hair for resilience and elasticity  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e ANTI BREAKAGE SHAMPOO + CUTICLE PROTECTION: See less hair on your brush due to breakage; shields against external damage for a smooth finish System vs. non-conditioning shampoo  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e WEIGHTLESS VOLUME + SULFATE \u0026amp; SILICONE-FREE: Hair care lift that stays all day without weighing you down; 0% Sulfates, 0% Silicones  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e CONSUMER-VALIDATED: 91% of consumers agree they had more body\/volume; 87% of consumers agree their hair feels thicker Based on a Nexxus salon hair care study with 40 consumers on 10\/21\/24  \u003c\/span\u003e\u003c\/li\u003e  \u003c\/ul\u003e\u003cbr\u003e\u003c!-- show up to 2 reviews by default --\u003e\n                   \u003cp\u003e    \u003cspan\u003eHair is made up of protein. Every touch, every treatment, every style you love—it all rewrites your hair’s protein. When protein is damaged, hair’s look and feel are compromised. That’s why Nexxus uses protein science not just to repair hair but to restore its ability to perform. It isn't about one perfect hair day. It's about a lifetime of healthy hair, built strand by strand. Fine and thin hair is naturally more vulnerable to breakage. Its internal cortex is narrower and has fewer protective cuticle layers, making it prone to frizz, tangles, and structural weakness. UNBREAKABLE, our strengthening collection, is powered by DURAPLEX FORTIFIER technology with a thickening complex—a breakthrough protein matrix that increases strength from within. This system helps reduce breakage with 97% less hair fall and build fullness from the inside out. This anti breakage shampoo for fine hair optimizes pH and increases internal strength to reinforce the core of fine hair for resilience and elasticity. The hair care system also provides cuticle protection to shield against external damage and delivers weightless volume that lasts all day without weighing hair down. Flexible polymers add volume and lift, so hair looks thicker, feels stronger, and styles effortlessly. Nexxus, the protein science behind powerful hair since 1979. System vs. non-conditioning shampoo\u003c\/span\u003e    \u003c\/p\u003e","brand":"BeautyyPOPs","offers":[{"title":"Default Title","offer_id":53082865074470,"sku":null,"price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/6425\/0662\/files\/61bEJxtpKhL._SL1500.jpg?v=1777580045","url":"https:\/\/beautyypops.com\/products\/nexxus-unbreakable-anti-breakage-shampoo-strengthens-fine-thin-hair-135-oz-with-duraplex-technology","provider":"BeautyyPOPs","version":"1.0","type":"link"}