Matrix So Silver Purple Shampoo - Brightening & Toning for Blonde, Grey, and Platinum Hair | Vegan Formula

$39.95 $65.99

Matrix So Silver Purple Shampoo - Brightening & Toning for Blonde, Grey, and Platinum Hair | Vegan Formula

$39.95 $65.99

Toning Purple Shampoo: Neutralizes unwanted brassy, yellow tones in all blonde and grey hair
Multi-Tasking Properties: Professional toning shampoo desposits purple pigments to neutralize and reduce yellow tones in just one wash
Key Benefits: Nourishing shampoo suitable for both color treated and natural hair to enhance and restore cool tones
Suggested Use: Wearing suitable gloves, apply to wet hair, lather, rinse. Repeat if necessary. For maxium benefits, leave on for five minutes to tone and cleanse
So Silver Collection: Includes the So Silver Shampoo (moderate toning), Pigmented Conditioner (light toning), Neutralization Mask (maximum toning) and Leave-In Spray (buildable toning)

So Silver Purple Toning System for Neutralizing Yellow Tones

Name: Matrix So Silver Purple Shampoo - Brightening & Toning for Blonde, Grey, and Platinum Hair | Vegan Formula
Brand: BeautyyPOPs
Price: 39.95 USD
Availability: InStock

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Purple Shampoo

Eliminates dull, yellow undertones in blonde, platinum, and grey hair.

Toning Conditioner

Hydrates dry and porous hair, leaving it shiny and healthy.

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Triple Power Toning Hair Mask

Brighten and banish unwanted yellow tones in blondes, add beautiful silver tones to platinum hair, or turn your gray into a stunning silver.

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Toning Spray

Toning leave-in spray is a buildable toning formula with dyes to neutralize unwanted yellow tones on blonde and grey hair.

	So Silver	Brass Off	Food For Soft	Mega Sleek	High Amplify	A Curl Can Dream
Customer Reviews	46,970	33,477	3,201	10,695	5,806	2,410
Price	$22.00	$22.00	$22.00	$22.00	$22.00	$22.00
Hair Type	Blonde, Silver, Grey Hair	Lightened Brunette Hair	Dry, brittle hair	Frizzy, Unruly Hair	Limp, Fine Hair	Curly & Coily Hair
Benefit	Neutralize Yellow Tones	Neutralize Orange Tones	Hydrate and Moisturize Hair	Add Volume	Add Volume	Preserve Curl Pattern
Key Ingredient	Purple Pigments	Blue-Violet pigments	Avocado & Hyaluronic Acid	Protein	Protein	Manuka Honey
Formula	Color Depositing	Color Depositing	Vegan	Silicone Free	Silicone Free	Silicone Free, Paraben Free
Usage	Leave In, Wash, Tone	Leave In, Wash, Tone	Wash, Prep, Style	Wash, Prep, Style	Wash, Prep, Style	Wash, Prep, Style

Which hair type is So Silver best for?

So Silver is great for all hair types to neutralize any yellow tones in colored hair.
What hair colors is So silver best for?

So Silver is best for neutralizing all types and textures of light blonde, platinum and silver/gray hair.
What is the beneficial ingredient in So Silver?

Neutralizing dyes in So Sliver reduces brassy yellow tones, revealing brighter blondes and silver/greys.
How often should I use So Silver?

So Silver should be used 2-3 weeks after color service. Repeat use 2x a week to maintain color.
So Silver looks different than what I’m used to seeing. Why is that?

We updated our packaging! Same great formula, with a new modern look.