{"product_id":"loreal-technique-quick-blue-hair-lightener-high-performance-bleaching-powder-no-drip-formula-lifts-up-to-7-levels","title":"L'Oréal Technique Quick Blue Hair Lightener - High-Performance Bleaching Powder | No Drip Formula, Lifts Up To 7 Levels","description":"\u003cul\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e This color remover gently removes the tint in your hair, revealing the lightened base underneath.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e This product removes the tint in your hair, but it does not restore your hair to its natural color.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e This product can also be used to remove color build-up and muddy-looking tints.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e For all-over color removal, apply the product to your hair as you would a shampoo, and then rinse it out.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Read pack instructions \u0026amp; safety warnings carefully prior to use.  \u003c\/span\u003e\u003c\/li\u003e  \u003c\/ul\u003e\u003cbr\u003e\u003cstyle type=\"text\/css\"\u003e\n    \/*\n     * Used when device = desktop\n     * Configured in: configuration\/brazil-config\/global\/brand-story.cfg\n     *\/\n\n    \/* Because the carousel is implemented as an ol list,\n       any lists in the card text will have a secondary list style (letters).\n       This will give an incorrect appearance to viewers,\n       so we set all lists to the primary list style (numbers). *\/\n    .aplus-brand-story-card ol li {\n        list-style: decimal;\n    }\n\n    \/* Top level containers *\/\n    .aplus-module .apm-brand-story-hero {\n      -moz-box-sizing: border-box;\n      -webkit-box-sizing: border-box;\n      box-sizing: border-box;\n      width: 1464px;\n      height: 625px;\n      background-color: #fff;\n    }\n\n    .aplus-module .apm-brand-story-card {\n      -moz-box-sizing: border-box;\n      -webkit-box-sizing: border-box;\n      box-sizing: border-box;\n      width: 362px;\n      height: 453px;\n      background-color: #fff;\n    }\n\n    .apm-brand-story-hero,\n    .apm-brand-story-card {\n      -moz-box-sizing: border-box;\n      -webkit-box-sizing: border-box;\n      box-sizing: border-box;\n      position: relative;\n      width: 100%;\n      height: 100%;\n      float: none;\n    }\n\n    .aplus-module.brand-story-card-1-four-asin .apm-brand-story-card {\n      \/* Only 12px to account for image cell border *\/\n      padding: 12px;\n    }\n\n    \/* Full background image (Hero 1 \u0026 Card 2) *\/\n    .aplus-module .apm-brand-story-background-image {\n      -moz-box-sizing: border-box;\n      -webkit-box-sizing: border-box;\n      box-sizing: border-box;\n      overflow: hidden;\n      position: absolute;\n      width: 100%;\n      height: 100%;\n    }\n\n    .aplus-module .apm-brand-story-background-image img {\n      display: block;\n      width: 100%;\n      height: 100%;\n      object-fit: cover;\n    }\n\n    \/* Card 1 small images *\/\n    .aplus-module .apm-brand-story-image-grid {\n      -moz-box-sizing: border-box;\n      -webkit-box-sizing: border-box;\n      box-sizing: border-box;\n      padding: 0px;\n      margin: auto;\n      display: flex;\n      flex-flow: row wrap;\n    }\n\n    .aplus-module .apm-brand-story-image-grid .apm-brand-story-image-grid-item {\n      \/* Use content-box to ensure image size matches editor schema *\/\n      -moz-box-sizing: content-box;\n      -webkit-box-sizing: content-box;\n      box-sizing: content-box;\n      padding: 0px;\n      margin: 2px;\n      width: 162px;\n      height: 185px;\n      border: 1px solid #fff;\n    }\n\n    .aplus-module .apm-brand-story-image-grid .apm-brand-story-image-grid-item .apm-brand-story-image-link {\n      display: block;\n      width: 100%;\n      height: 100%;\n      padding: 2px;\n    }\n\n    .aplus-module .apm-brand-story-image-grid .apm-brand-story-image-grid-item .apm-brand-story-image-link .apm-brand-story-image-img {\n      display: block;\n      width: 100%;\n      height: 100%;\n      object-fit: cover;\n    }\n\n    \/* Card 3 logo image *\/\n    .aplus-module .apm-brand-story-logo-image {\n        -moz-box-sizing: content-box;\n        -webkit-box-sizing: content-box;\n        box-sizing: content-box;\n        height: 145px;\n        margin: 0px 4px;\n        padding: 20px;\n        padding-bottom: 0px;\n    }\n\n    \/* Text overlays *\/\n    .aplus-module .apm-brand-story-text-bottom {\n      -moz-box-sizing: border-box;\n      -webkit-box-sizing: border-box;\n      box-sizing: border-box;\n      position: absolute;\n      bottom: 13px;\n      left: 13px;\n    }\n\n    .aplus-module .apm-brand-story-hero .apm-brand-story-text-bottom {\n        background-color: rgba(0,0,0,0.6);\n        color: #fff;\n        padding: 13px 65px 13px 13px; \/* accounts for overlap of first card *\/\n        width: 437px;\n    }\n\n    .aplus-module.brand-story-card-2-media-asset .apm-brand-story-text-bottom {\n        background-color: rgba(255,255,255,0.6);\n        color: #000;\n        padding: 13px;\n        width: 336px;\n    }\n\n    .aplus-module.brand-story-card-1-four-asin .apm-brand-story-text {\n        margin-top: 8px;\n        padding-left: 2px;\n        padding-right: 2px;\n    }\n\n    .aplus-module.brand-story-card-1-four-asin .apm-brand-story-text.apm-brand-story-text-single {\n        margin-top: 20px;\n    }\n\n    .aplus-module.brand-story-card-1-four-asin .apm-brand-story-text h3 {\n        white-space: nowrap;\n        overflow: hidden;\n        text-overflow: ellipsis;\n    }\n\n    .aplus-module .apm-brand-story-slogan-text {\n        -moz-box-sizing: content-box;\n        -webkit-box-sizing: content-box;\n        box-sizing: content-box;\n        margin: 0px 4px;\n        padding: 20px;\n    }\n\n    .aplus-module .apm-brand-story-faq {\n        -moz-box-sizing: content-box;\n        -webkit-box-sizing: content-box;\n        box-sizing: content-box;\n        padding-top: 10px;\n    }\n\n    .aplus-module .apm-brand-story-faq-block {\n        margin: 0px 10px;\n        padding: 10px;\n    }\n\u003c\/style\u003e\n    \u003cdiv class=\"aplus-content-wrapper\"\u003e\n                                                        \u003cstyle\u003e\n    .aplus-v2 .apm-brand-story-carousel-container {\n        position: relative;\n    }\n\n    .aplus-v2 .apm-brand-story-carousel-hero-container,\n    .aplus-v2 .apm-brand-story-carousel-hero-container \u003e div {\n        position: absolute;\n        width: 100%;\n    }\n\u003c\/style\u003e\n\n    \u003cstyle\u003e\n        \/*\n          Ensuring the carousel takes only the space it needs.\n          The sizes need to be set again on the absolutely positioned elements so they can take up space.\n        *\/\n        .aplus-v2 .apm-brand-story-carousel-container,\n        .aplus-v2 .apm-brand-story-carousel-hero-container {\n            height: 625px;\n            width: 100%;\n            max-width: 1464px;\n            margin-left: auto;\n            margin-right: auto;\n            overflow: hidden;\n        }\n\n        .aplus-v2 .apm-brand-story-carousel-hero-container,\n        .aplus-v2 .apm-brand-story-carousel-hero-container \u003e div {\n            height: 625px;\n        }\n    \u003c\/style\u003e\n   \u003cstyle\u003e\n        .aplus-v2 .apm-brand-story-carousel.a-carousel-container {\n            padding: 0px;\n        }\n\n        \/*\n          This centers the carousel vertically on top of the hero image container and after the logo area (125px).\n          Margin-top = (heroHeight - cardHeight - logoAreaHeight) \/ 2 + logoAreaHeight\n        *\/\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-row-inner {\n            margin-top: 149px;\n        }\n\n        \/*\n          Cards need to have a width set, otherwise they default to 50px or so.\n          All cards must have the same width. The carousel will resize itself so all cards take the width of the largest card.\n          The left margin is for leaving a space between each card.\n        *\/\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-card {\n            width: 362px;\n            margin-left: 30px !important;\n        }\n\n        \/* styling the navigation buttons so they are taller, flush with the sides, and have a clean white background *\/\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-left,\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-right {\n            padding: 0px;\n        }\n\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-left .a-button-image,\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-right .a-button-image {\n            border: none;\n            margin: 0px;\n        }\n\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-left .a-button-image .a-button-inner,\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-right .a-button-image .a-button-inner {\n            background: #fff;\n            padding: 20px 6px;\n        }\n\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-left .a-button-image .a-button-inner {\n            border-radius: 0px 4px 4px 0px;\n        }\n\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-right .a-button-image .a-button-inner {\n            border-radius: 4px 0px 0px 4px;\n        }\n    \u003c\/style\u003e\n  \u003cdiv\u003e\n        \u003cdiv class=\"apm-brand-story-carousel-container\"\u003e\n                 \u003cdiv class=\"apm-brand-story-carousel-hero-container\"\u003e\n                             \u003cdiv class=\"celwidget aplus-module brand-story-hero-1-image-logo aplus-brand-story-hero\" cel_widget_id=\"aplus-brand-story-hero-1-image-logo\"\u003e\n             \u003cdiv class=\"apm-brand-story-hero\"\u003e\n    \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n                                              \u003cimg alt=\"brand story\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/c14e632d-d859-48cc-95c8-515d37ae8286.__CR0,0,1464,625_PT0_SX1464_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"brand story\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/c14e632d-d859-48cc-95c8-515d37ae8286.__CR0,0,1464,625_PT0_SX1464_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e\n\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n                   \u003c\/div\u003e\n\n                    \u003cdiv id=\"apm-brand-story-carousel\" data-a-carousel-options='{\"minimum_gutter_width\":10,\"show_partial_next\":true,\"name\":\"brand-story-carousel\",\"single_page_align\":\"left\",\"circular\":false}' aria-label=\"Featured content carousel\" aria-roledescription=\"carousel\" role=\"region\" class=\"a-begin a-carousel-container a-carousel-display-stretchyGoodness a-carousel-transition-slide apm-brand-story-carousel size-cards a-carousel-container\"\u003e\n\u003cinput autocomplete=\"on\" type=\"hidden\" class=\"a-carousel-firstvisibleitem\"\u003e \u003cdiv class=\"a-row a-carousel-controls a-carousel-row a-carousel-has-buttons\"\u003e\u003cdiv class=\"a-carousel-row-inner\"\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-left\"\u003ePrevious page\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-center\"\u003e\u003cdiv class=\"a-carousel-viewport\" aria-roledescription=\"slide\"\u003e\u003col class=\"a-carousel\" role=\"list\"\u003e  \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-0\"\u003e   \u003c\/li\u003e      \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-1\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-2-media-asset aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-2-media-asset\"\u003e\n             \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n                                              \u003cimg alt=\"LT Brand\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/c21d2735-0708-4e55-ac7e-3c77b74691ed.__CR0,0,362,453_PT0_SX362_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"LT Brand\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/c21d2735-0708-4e55-ac7e-3c77b74691ed.__CR0,0,362,453_PT0_SX362_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e\n\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e    \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-2\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-2-media-asset aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-2-media-asset\"\u003e\n             \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n                                              \u003cimg alt=\"Quick Blue\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/3ca7df22-55fb-443e-be40-1e79ff0fceca.__CR0,0,362,453_PT0_SX362_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Quick Blue\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/3ca7df22-55fb-443e-be40-1e79ff0fceca.__CR0,0,362,453_PT0_SX362_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e\n\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e    \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-3\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-2-media-asset aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-2-media-asset\"\u003e\n             \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n                                              \u003cimg alt=\"HiColor\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/9d14a0c2-007f-487f-9a21-2504b125e54d.__CR0,0,362,453_PT0_SX362_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"HiColor\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/9d14a0c2-007f-487f-9a21-2504b125e54d.__CR0,0,362,453_PT0_SX362_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e\n\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e    \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-4\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-1-four-asin aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-1-four-asin\"\u003e\n                  \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-image-grid\" role=\"list\"\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                                                       \u003cimg alt=\"L'Oréal Technique HiColor Reds Permanent Hair Color - Lifts Dark Hair in One Step, No Brassiness,...\" src=\"https:\/\/m.media-amazon.com\/images\/I\/51K18WKsItL.__AC_SR166,182___.jpg\"\u003e   \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                                                       \u003cimg alt=\"L'Oréal Technique Excellence Crème Permanent Hair Color - Long-Lasting Hair Dye, Rich Formula Wit...\" src=\"https:\/\/m.media-amazon.com\/images\/I\/512vnevgPFL.__AC_SR166,182___.jpg\"\u003e   \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                                                       \u003cimg alt=\"L'Oréal Technique Quick Blue High Performance Bleach - Professional Hair Bleaching Powder, No Dri...\" src=\"https:\/\/m.media-amazon.com\/images\/I\/51jgPN6uz3L.__AC_SR166,182___.jpg\"\u003e   \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                                                       \u003cimg alt=\"L'Oréal Technique Chroma True Reds Permanent Hair Color - Red Dye For Long-Lasting Color, For Lig...\" src=\"https:\/\/m.media-amazon.com\/images\/I\/51AmGq7YxSL.__AC_SR166,182___.jpg\"\u003e   \u003c\/div\u003e\n         \u003c\/div\u003e\n\n      \u003cdiv class=\"apm-brand-story-text apm-brand-story-text-single\"\u003e\n                                                     \u003ch3\u003e Discover Best Sellers \u003c\/h3\u003e      \u003c\/div\u003e\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e    \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-5\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-2-media-asset aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-2-media-asset\"\u003e\n             \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n                                              \u003cimg alt=\"mega moisture\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/bdf1237a-888e-4b88-8d72-4d7d8186d69d.__CR0,0,362,453_PT0_SX362_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"mega moisture\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/bdf1237a-888e-4b88-8d72-4d7d8186d69d.__CR0,0,362,453_PT0_SX362_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e\n\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e    \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-6\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-2-media-asset aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-2-media-asset\"\u003e\n             \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n                                              \u003cimg alt=\"Developers\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/73b376e0-db2f-4c49-b5ac-c72ee9c1604c.__CR0,0,362,453_PT0_SX362_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Developers\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/73b376e0-db2f-4c49-b5ac-c72ee9c1604c.__CR0,0,362,453_PT0_SX362_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e\n\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e   \u003c\/ol\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-right\"\u003eNext page\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e \u003cspan class=\"a-end aok-hidden\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e \u003c\/div\u003e\n        \u003cdiv class=\"aplus-brandstory-pagination\"\u003e\n             \u003c\/div\u003e\n    \u003c\/div\u003e\n       \u003c\/div\u003e","brand":"BeautyyPOPs","offers":[{"title":"Default Title","offer_id":53075855835430,"sku":null,"price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/6425\/0662\/files\/71arrc_6EXL._SL1500.jpg?v=1777451817","url":"https:\/\/beautyypops.com\/products\/loreal-technique-quick-blue-hair-lightener-high-performance-bleaching-powder-no-drip-formula-lifts-up-to-7-levels","provider":"BeautyyPOPs","version":"1.0","type":"link"}