{"product_id":"joico-color-balance-purple-conditioner-eliminate-brassy-tones-boost-shine-for-cool-blonde-gray-hair-uv-protection","title":"Joico Color Balance Purple Conditioner - Eliminate Brassy Tones \u0026 Boost Shine | For Cool Blonde \u0026 Gray Hair | UV Protection","description":"\u003cul\u003e \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Joico Color Balance Purple Conditioner effectively nourishes and protects hair, neutralizes unwanted yellow and warm tones in blonde hair, and instantly detangles hair. \u003c\/span\u003e\u003c\/li\u003e \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones. \u003c\/span\u003e\u003c\/li\u003e \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great. \u003c\/span\u003e\u003c\/li\u003e \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e SMART RELEASE TECHNOLOGY, our one-of-a-kind liposome delivery system, packs a punch – continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. \u003c\/span\u003e\u003c\/li\u003e \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e KERATIN, a protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks. \u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cstyle type=\"text\/css\"\u003e\n\n.aplus-v2 .premium-aplus-module-1 .aplus-module-section {\n width: 50%;\n vertical-align: middle;\n}\n\n.aplus-v2 .premium-aplus-module-1 .aplus-module-1-topic {\n padding-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-1 .aplus-module-1-heading {\n padding-bottom: 20px;\n}\n\n.aplus-v2 .premium-aplus-module-1 .aplus-module-1-description {\n line-height: 1.6em;\n}\n\n.aplus-v2 .premium-aplus-module-1 .aplus-module-section.aplus-image-section {\n vertical-align: middle;\n}\n\n.aplus-v2 .premium-aplus-module-1 .aplus-module-section.aplus-text-section-left,\n.aplus-v2 .premium-aplus-module-1 .aplus-module-section.aplus-text-section-right {\n padding: 0 40px;\n}\n\n\u003c\/style\u003e \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 11: FAQs - Common Styles (All Devices)\n *\/\n\n.aplus-v2 .premium-aplus-module-11 {\n background: #fff;\n position: relative;\n}\n\n.aplus-v2 .premium-aplus-module-11.aplus-secondary-color {\n background: #000;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question,\n.aplus-v2 .premium-aplus-module-11 .aplus-answer {\n display: block;\n width: 100%;\n margin: 0;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-answer {\n visibility: hidden;\n opacity: 0;\n height: 0;\n transition: display 0.1s linear, opacity 0.1s linear, height 0.1s linear;\n transition-behavior: allow-discrete;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-active .aplus-answer {\n visibility: visible;\n opacity: 1;\n height: auto;\n height: calc-size(auto);\n min-height: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-list {\n margin: 0;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block {\n position: relative;\n list-style-type: none;\n cursor: pointer;\n border: 2px solid #E6E6E6;\n background: #fff;\n border-radius: 3px;\n margin-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-11.aplus-secondary-color .faq-block {\n border: none;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question::before,\n.aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n text-align: center;\n border-radius: 3px;\n display: inline-block;\n font-weight: 500;\n position: absolute;\n color: #fff;\n top: 10px;\n left: 10px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .aplus-question::before,\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n right: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question::before {\n content: \"Q\";\n background: #505050;\n transition: background 0.1s linear;\n z-index: 2;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n content: \"A\";\n background: #DF7600;\n color: #000000;\n z-index: 1;\n transform: translateY(0px);\n transition: transform 0.1s linear;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block.aplus-active .aplus-question::before {\n background: #404040;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block.aplus-active .aplus-answer::before {\n transform: translateY(40px);\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-arrow {\n position: absolute;\n top: 25px;\n border: 10px solid transparent;\n border-top-color: #505050;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .faq-arrow {\n right: auto;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-active .faq-arrow {\n top: 15px;\n border-top-color: transparent;\n border-bottom-color: #404040;\n}\n\n\u003c\/style\u003e\n \u003cstyle type=\"text\/css\"\u003e\n\n.aplus-v2 .premium-aplus-module-2 .premium-background-wrapper {\n position: relative;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper {\n position: absolute;\n width: 50%;\n height: 100%;\n top: 0;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right {\n left: 50%;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right {\n left: auto;\n right: 50%;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.secondary-color {\n color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background {\n padding: 20px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .aplus-module-2-topic {\n padding-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .aplus-module-2-heading {\n padding-bottom: 20px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .aplus-module-2-description {\n line-height: 1.5em;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.white-background {\n background: rgba(255,255,255,0.5);\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background {\n background: rgba(0,0,0,0.5);\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background h1,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background h5,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ol,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ul,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ol .a-list-item,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ul .a-list-item {\n color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-content-container {\n display: table;\n height: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.left .premium-intro-content-container {\n padding-left: 40px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.left .premium-intro-content-container {\n\tpadding-left: 0px;\n\tpadding-right: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right .premium-intro-content-container {\n padding-right: 40px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right .premium-intro-content-container {\n padding-right: 0px;\n padding-left: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-content-column {\n display: table-cell;\n vertical-align: middle;\n}\n\n\n\u003c\/style\u003e\n \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 5: Comparision table - scroller\n *\/\n\n.aplus-v2 .premium-aplus-module-5 h1 {\n padding-bottom: 30px;\n}\n\n\/* position column-headers relative to this table *\/\n.aplus-v2 .premium-aplus-module-5 .table-container {\n position: relative;\n opacity: 1;\n}\n\n.aplus-v2 .premium-aplus-module-5 .table-container.loading {\n opacity: 0;\n}\n\n.aplus-v2 .premium-aplus-module-5 .table-slider {\n overflow-x: scroll;\n overflow-y: visible;\n width: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-5 td.attribute {\n min-width: 300px;\n top: auto;\n left: 0;\n z-index: 100;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-5 td.attribute {\n right: 0px;\n left: auto;\n}\n\n.aplus-v2 .premium-aplus-module-5 td.active-item,\n.aplus-v2 .premium-aplus-module-5 th.active-item {\n top: auto;\n left: 300px;\n z-index: 100;\n}\n\nhtml[dir=\"rtl\"] .premium-aplus-module-5 td.active-item,\nhtml[dir=\"rtl\"] .premium-aplus-module-5 th.active-item {\n left: auto;\n right: 300px;\n}\n\n.aplus-v2 .premium-aplus-module-5 .attribute,\n.aplus-v2 .premium-aplus-module-5 .active-item{\n position: sticky;\n}\n\n.aplus-v2 .premium-aplus-module-5 table.a-bordered td,\n.aplus-v2 .premium-aplus-module-5 table.a-bordered th {\n background-color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-5 table.a-bordered td.attribute .aplus-popover-trigger::after {\n content: \"?\";\n display: inline-block;\n font-size: 12px;\n position: relative;\n bottom: 5px;\n}\n\n.aplus-v2 .premium-aplus-module-5 .product-title {\n font-size: 15px;\n padding: 10px 0;\n}\n\n.aplus-v2 .premium-aplus-module-5 .scroll-width {\n overflow-x: scroll;\n overflow-y: visible;\n}\n\n\n.aplus-v2 .premium-aplus-module-5 td.attribute.empty {\n height: 300px;\n}\n\n.aplus-v2 .premium-aplus-module-5 .header-img {\n padding-top: 10px;\n}\n\n\/* Override default AUI .a-bordered table borders *\/\n.aplus-v2 .premium-aplus-module-5 table.a-bordered {\n border-width: 0;\n border-color: #eaeaea;\n border-style: solid;\n}\n\n\/* Size the top scroller *\/\n.aplus-v2 .premium-aplus-module-5 .scroll-wrapper-top {\n width: 100%;\n height: 20px;\n overflow-x: scroll;\n overflow-y: visible;\n}\n\n.aplus-v2 .premium-aplus-module-5 .scroll-bar {\n height: 1px;\n}\n\n.aplus-v2 .premium-aplus-module-5 .add-to-cart {\n line-height: 1rem;\n font-weight: normal;\n}\n\n.aplus-v2 .premium-aplus-module-5 .review {\n font-size: 14px;\n}\n\u003c\/style\u003e\n \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium modules global styles\n *\/\n.aplus-v2.desktop {\n max-width: 1464px;\n min-width: 800px;\n margin-left: auto;\n margin-right: auto;\n word-wrap: break-word;\n overflow-wrap: break-word;\n word-break: break-word;\n}\n\/* Undo this for tech-specs because it breaks table layout *\/\n.aplus-v2.desktop .premium-aplus .aplus-tech-spec-table { word-break: initial; }\n\n.aplus-v2 .premium-aplus,\n.aplus-v2 .premium-aplus .aplus-h1,\n.aplus-v2 .premium-aplus .aplus-h2,\n.aplus-v2 .premium-aplus .aplus-p1,\n.aplus-v2 .premium-aplus .aplus-p2,\n.aplus-v2 .premium-aplus .aplus-p3,\n.aplus-v2 .premium-aplus .aplus-accent1,\n.aplus-v2 .premium-aplus .aplus-accent2\n{ font-family: Arial, sans-serif; }\n\n.aplus-v2 .premium-aplus,\n.aplus-v2 .premium-aplus .aplus-h1,\n.aplus-v2 .premium-aplus .aplus-h2,\n.aplus-v2 .premium-aplus .aplus-p1,\n.aplus-v2 .premium-aplus .aplus-p2,\n.aplus-v2 .premium-aplus .aplus-p3,\n.aplus-v2 .premium-aplus .aplus-accent1,\n.aplus-v2 .premium-aplus .aplus-accent2\n{ font-family: inherit; }\n\n\/* type *\/\n.aplus-v2 .premium-aplus .aplus-h1 { font-size: 32px; line-height: 1.2em; font-weight: 500; }\n.aplus-v2 .premium-aplus .aplus-h2 { font-size: 26px; line-height: 1.25em; font-weight: 500; }\n.aplus-v2 .premium-aplus .aplus-h3 { font-size: 18px; line-height: 1.25em; font-weight: 500; }\n.aplus-v2 .premium-aplus .aplus-p1 { font-size: 20px; line-height: 1.3em; font-weight: 300; }\n.aplus-v2 .premium-aplus .aplus-p2 { font-size: 16px; line-height: 1.4em; font-weight: 300; }\n.aplus-v2 .premium-aplus .aplus-p3 { font-size: 14px; line-height: 1.4em; font-weight: 300; }\n.aplus-v2 .premium-aplus .aplus-accent1 { font-size: 16px; line-height: 1.4em; font-weight: 600; }\n.aplus-v2 .premium-aplus .aplus-accent2 { font-size: 14px; line-height: 1.4em; font-weight: 600; }\n\n\/* spacing *\/\n.aplus-v2 .aplus-container-1 { padding: 40px; }\n.aplus-v2 .aplus-container-1-2 { padding: 40px 80px; }\n.aplus-v2 .aplus-container-2 { padding: 80px; }\n.aplus-v2 .aplus-container-3 { padding: 40px 0; }\n\n\/* Display *\/\n.aplus-v2 .premium-aplus .aplus-display-table { display: table; }\n.aplus-v2 .premium-aplus .aplus-display-table-cell { display: table-cell; }\n.aplus-v2 .premium-aplus .aplus-display-inline-block { display: inline-block; }\n\n\/* Aplus display table with min-width 1000px and fill remaining space inside parent *\/\n.aplus-v2.desktop .premium-aplus .aplus-display-table-width { min-width: 1000px; width: 100% }\n\n\/**\n* Padding and margin for element should be 10, 20, 40, or 80 px. Considering mini 10, small 20, medium 40, large 80.\n*\/\n\n\u003c\/style\u003e\n \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 11: FAQs\n *\/\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question {\n line-height: 25px;\n padding-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block {\n padding: 10px 80px 15px 100px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .faq-block {\n padding-left: 80px;\n padding-right: 100px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block.aplus-active {\n padding-bottom: 35px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question::before,\n.aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n width: 80px;\n line-height: 40px;\n font-size: 25px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-arrow {\n right: 40px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .faq-arrow {\n left: 40px;\n}\n\n\u003c\/style\u003e\n \u003cdiv class=\"aplus-content-wrapper\"\u003e\n \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e \u003cimg alt=\"Color Balance Purple\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/e58baa97-6a8e-4137-a4fd-e6581fdba7e0.__CR0,0,1464,600_PT0_SX1464_V1___.png\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Color Balance Purple\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/e58baa97-6a8e-4137-a4fd-e6581fdba7e0.__CR0,0,1464,600_PT0_SX1464_V1___.png\"\u003e\u003c\/noscript\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e \u003ch1 class=\"a-text-center aplus-container-3 aplus-h1 a-text-bold\"\u003e Keep Your Blonde Hair Cool \u003c\/h1\u003e \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e \u003cimg alt=\"Color Balance Purple Before After\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/c4cda78a-c7e5-4498-8dce-7f93dfca3baf.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Color Balance Purple Before After\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/c4cda78a-c7e5-4498-8dce-7f93dfca3baf.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003c\/noscript\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e \u003cimg alt=\"Color Balance Purple Ingredients\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/f514e69b-dd75-41cd-b99e-a94095ad5e7e.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Color Balance Purple Ingredients\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/f514e69b-dd75-41cd-b99e-a94095ad5e7e.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003c\/noscript\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-1-image-text aplus-premium\" cel_widget_id=\"aplus-premium-module-1-image-text\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-1 aplus-container-1\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-display-table\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-module-section aplus-display-table-cell aplus-text-section-left\"\u003e \u003cspan class=\"aplus-accent1 aplus-module-1-topic a-text-bold\"\u003e FOR BLONDE \u0026amp; SILVER HAIR \u003c\/span\u003e \u003ch3 class=\"aplus-h1 aplus-module-1-heading a-text-bold\"\u003e COLOR BALANCE PURPLE CONDITIONER \u003c\/h3\u003e \u003cp class=\"aplus-p2 aplus-module-1-description\"\u003e Mellow the yellow and banish dryness on highlighted blonde, silvery gray, and Ombré looks with this instant, neutralizing conditioner for color-treated hair; it hydrates beautifully while kicking brassy tones to the curb. Counteracting the unwanted warmth, powerful ingredients strengthen\/protect hair from the elements, leaving it cool, manageable, shiny, and easy to style. \u003c\/p\u003e \u003cp class=\"aplus-p2 aplus-module-1-description\"\u003e \u003cspan class=\"a-text-bold\"\u003eDirections:\u003c\/span\u003e Apply to hair washed with Color Balance Purple Shampoo; leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week. \u003c\/p\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none aplus-module-section aplus-display-table-cell aplus-image-section\"\u003e \u003cimg alt=\"Color Balance Purple\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/vc\/d95a0146-273d-4b16-8ba7-56a469f3b17e.__CR0,0,800,600_PT0_SX800_V1___.png\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Color Balance Purple\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/vc\/d95a0146-273d-4b16-8ba7-56a469f3b17e.__CR0,0,800,600_PT0_SX800_V1___.png\"\u003e\u003c\/noscript\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-1-image-text aplus-premium\" cel_widget_id=\"aplus-premium-module-1-image-text\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-1 aplus-container-1\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-display-table\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-module-section aplus-display-table-cell aplus-image-section\"\u003e \u003cimg alt=\"Joico Color Balance Purple Conditioner\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/9b527af6-e1a8-4a2b-b4ed-f2c7f423ed13.__CR0,0,800,600_PT0_SX800_V1___.png\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Joico Color Balance Purple Conditioner\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/9b527af6-e1a8-4a2b-b4ed-f2c7f423ed13.__CR0,0,800,600_PT0_SX800_V1___.png\"\u003e\u003c\/noscript\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none aplus-module-section aplus-display-table-cell aplus-text-section-right\"\u003e \u003cspan class=\"aplus-accent1 aplus-module-1-topic a-text-bold\"\u003e Neutralizes yellow \u0026amp; warm tones... \u003c\/span\u003e \u003ch3 class=\"aplus-h1 aplus-module-1-heading a-text-bold\"\u003e HERE'S WHY YOU'LL LOVE IT \u003c\/h3\u003e \u003cp class=\"aplus-p2 aplus-module-1-description\"\u003e - Long-lasting results through 12 washes \u003c\/p\u003e \u003cp class=\"aplus-p2 aplus-module-1-description\"\u003e - Boosts shine and smoothness \u003c\/p\u003e \u003cp class=\"aplus-p2 aplus-module-1-description\"\u003e - Over 2X stronger hair* \u003c\/p\u003e \u003cp class=\"aplus-p2 aplus-module-1-description\"\u003e - Paraben-free \u003c\/p\u003e \u003cp class=\"aplus-p2 aplus-module-1-description\"\u003e \u003cspan class=\"a-text-italic\"\u003e*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together\u003c\/span\u003e \u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-5-comparison-table-scroller aplus-premium\" cel_widget_id=\"aplus-premium-module-5-comparison-table-scroller\"\u003e\n \u003cdiv class=\"premium-aplus premium-aplus-module-5 aplus-container-3 comparison-table\"\u003e\n \u003ch3 class=\"a-text-center aplus-h1 a-text-bold\"\u003e SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS. \u003c\/h3\u003e \u003cdiv id=\"comparison-table-container-5\" data-comparison-name=\"comparison-table-container-5\" class=\"a-section a-spacing-none table-container\"\u003e \u003cdiv class=\"table-slider scroll-wrapper-bottom\"\u003e\n \u003ctable class=\"a-bordered a-horizontal-stripes scroll-width\"\u003e \u003ctbody\u003e\n\u003ctr\u003e \u003ctd class=\"attribute empty\"\u003e\u003c\/td\u003e \u003cth class=\"aplus-data-column top-header active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e COLOR BALANCE PURPLE \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hB7ctn4zlqti2bKppDX4r2T6Ogsnb3S4kbXW+UdhcQyRAAAAAGniBIFiN2RlYmQ1Zi1iNjVkLTQzMzItYWIwYy00ODM0NjYxZDA2MTg=\"\u003e\u003c!-- sp:end-csrf --\u003e\n \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" 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top-header\" style=\"min-width: 230px;\"\u003e K-PAK COLOR THERAPY \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hB7ctn4zlqti2bKppDX4r2T6Ogsnb3S4kbXW+UdhcQyRAAAAAGniBIFiN2RlYmQ1Zi1iNjVkLTQzMzItYWIwYy00ODM0NjYxZDA2MTg=\"\u003e\u003c!-- sp:end-csrf --\u003e\n \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B08DRGMPJ8\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][offerListingId]\" value=\"%2FbzXuSKSWitPSQJRs5Q9PLa2Dkm1jMQ9uuRg2GtNTbrt5EkOvZNibcdOUKJKvK8heOftF%2BpdICT%2FtRIQONh1Z6HxaCr6fxtBvBX%2B5vNkN1ssC2zpSd4fNG9o%2FkzkllxD3m1MenMGBi6E44rzu3qdBQ%3D%3D\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][quantity]\" value=\"1\"\u003e \u003cinput type=\"hidden\" name=\"clientName\" value=\"Aplus_BuyableModules_DetailPage\"\u003e \u003cdiv class=\"add-to-cart\"\u003e\n \u003cspan class=\"a-button a-spacing-small a-button-primary a-button-icon\" id=\"a-autoid-29\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\" aria-labelledby=\"a-autoid-29-announce\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\" id=\"a-autoid-29-announce\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/form\u003e \n \u003c\/th\u003e \u003cth class=\"aplus-data-column top-header\" style=\"min-width: 230px;\"\u003e MOISTURE RECOVERY \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hB7ctn4zlqti2bKppDX4r2T6Ogsnb3S4kbXW+UdhcQyRAAAAAGniBIFiN2RlYmQ1Zi1iNjVkLTQzMzItYWIwYy00ODM0NjYxZDA2MTg=\"\u003e\u003c!-- sp:end-csrf --\u003e\n \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B083M7WZBZ\"\u003e \u003cinput type=\"hidden\" 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style=\"min-width: 230px;\"\u003e HYDRASPLASH \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hB7ctn4zlqti2bKppDX4r2T6Ogsnb3S4kbXW+UdhcQyRAAAAAGniBIFiN2RlYmQ1Zi1iNjVkLTQzMzItYWIwYy00ODM0NjYxZDA2MTg=\"\u003e\u003c!-- sp:end-csrf --\u003e\n \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B083WNX3MQ\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][offerListingId]\" value=\"9bJZRtB70lbk5zeGzWGN%2FtKpQIuH%2BftHeIqwcGr4zrboL%2FTF%2BeImnA1z%2FFf0JbKoW5yUUEKobOMV0dqGFJ%2BHH4n80j%2FJ0nrP7S2kHchLsD4c4Dk8OtIlSO8%2BJt4OOHhAKGE2SSteNgzUbstA%2FThoKA%3D%3D\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][quantity]\" value=\"1\"\u003e \u003cinput type=\"hidden\" name=\"clientName\" value=\"Aplus_BuyableModules_DetailPage\"\u003e \u003cdiv class=\"add-to-cart\"\u003e\n \u003cspan class=\"a-button a-spacing-small a-button-primary a-button-icon\" id=\"a-autoid-31\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\" aria-labelledby=\"a-autoid-31-announce\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\" id=\"a-autoid-31-announce\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/form\u003e \n \u003c\/th\u003e \u003cth class=\"aplus-data-column top-header\" style=\"min-width: 230px;\"\u003e BLONDE LIFE \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hB7ctn4zlqti2bKppDX4r2T6Ogsnb3S4kbXW+UdhcQyRAAAAAGniBIFiN2RlYmQ1Zi1iNjVkLTQzMzItYWIwYy00ODM0NjYxZDA2MTg=\"\u003e\u003c!-- sp:end-csrf --\u003e\n \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B07XRG1WC9\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][offerListingId]\" value=\"6GnSZlb12yf%2F%2Bvr4WE919cVdMGXH5tz0rus%2Bb%2FTEKfN0yYv7P%2Fs7kMLa4a9Nvd4Rkc9qoLCShYK4UM8GnaUNae5Z8XWT8hZslFFu2easG5shUp5iOc4xplVcn3m%2FCp9FJqvIeItG%2F7iUCbsJ0V9CBQ%3D%3D\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][quantity]\" value=\"1\"\u003e \u003cinput type=\"hidden\" name=\"clientName\" value=\"Aplus_BuyableModules_DetailPage\"\u003e \u003cdiv class=\"add-to-cart\"\u003e\n \u003cspan class=\"a-button a-spacing-small a-button-primary a-button-icon\" id=\"a-autoid-32\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\" aria-labelledby=\"a-autoid-32-announce\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\" id=\"a-autoid-32-announce\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/form\u003e \n \u003c\/th\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e Customer Reviews \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cstyle\u003e\n .aplus-v2 .aplus-review-right-padding {\n padding-right: 0.1rem;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n \u003cdiv class=\"a-size-base\"\u003e\n \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.5 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e \u003cspan class=\"a-size-mini a-color-base\"\u003e5,918\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cstyle\u003e\n .aplus-v2 .aplus-review-right-padding {\n padding-right: 0.1rem;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n \u003cdiv class=\"a-size-base\"\u003e\n \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.7 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e \u003cspan class=\"a-size-mini a-color-base\"\u003e6,877\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cstyle\u003e\n .aplus-v2 .aplus-review-right-padding {\n padding-right: 0.1rem;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n \u003cdiv class=\"a-size-base\"\u003e\n \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.6 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e \u003cspan class=\"a-size-mini a-color-base\"\u003e699\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cstyle\u003e\n .aplus-v2 .aplus-review-right-padding {\n padding-right: 0.1rem;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n \u003cdiv class=\"a-size-base\"\u003e\n \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.7 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e \u003cspan class=\"a-size-mini a-color-base\"\u003e5,136\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cstyle\u003e\n .aplus-v2 .aplus-review-right-padding {\n padding-right: 0.1rem;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n \u003cdiv class=\"a-size-base\"\u003e\n \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.6 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e \u003cspan class=\"a-size-mini a-color-base\"\u003e5,061\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cstyle\u003e\n .aplus-v2 .aplus-review-right-padding {\n padding-right: 0.1rem;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n \u003cdiv class=\"a-size-base\"\u003e\n \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.7 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e \u003cspan class=\"a-size-mini a-color-base\"\u003e2,402\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cstyle\u003e\n .aplus-v2 .aplus-review-right-padding {\n padding-right: 0.1rem;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n \u003cdiv class=\"a-size-base\"\u003e\n \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.7 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e \u003cspan class=\"a-size-mini a-color-base\"\u003e2,245\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e Price \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$24.50\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e24\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e50\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$26.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e26\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$26.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e26\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$24.50\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e24\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e50\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$24.50\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e24\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e50\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$24.50\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e24\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e50\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$26.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e26\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e HAIR TYPE \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Blonde, Highlighted \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Processed, Color-Treated \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Mature, Dry \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Color-Treated \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Thick, Course, Curly \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Thin, Fine, Wavy \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Blonde, Highlighted \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e HAIR CONCERN \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Fading, Brassy, Dullness \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Damage, Split Ends, Breakage \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Dryness, Dullness, Brittle \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Fading, Damage, Breakage \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Dry, Frizzy, Breakage \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Dry, Dull, Lifeless \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Damage, Brassy, Dullness \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e BENEFITS \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Neutralize Yellow \u0026amp; Warm Tones \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Strength and Protection \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Bounce, Shine, Manageability \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Repair and Protect Color \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Moisturize, Soften, Shine \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Hydration, Shine, Lightweight \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Brighten, Nourish, Strengthen \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e KEY INGREDIENTS \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Green Tea Extract, Arginine \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Moringa Seed Oil, Arginine \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Collagen, Buriti Fruit Oil \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Keratin, African Manketti Oil \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Sea Kelp, Jojoba Oil \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Sea Kelp, Coconut Water \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Monoi \u0026amp; Tamanu Oil, Arginine \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e FRAGRANCE \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Citrus, Orange Flower, Musk \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Apple, Tuberose, Sandalwood \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Cucumber, Gardenia, Warm Musk \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Pear, Apple, Cedarwood, Amber \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Orange, Hyacinth, Vanilla \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Lemon, Green Apple, Coconut \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Nectarine, Jasmine, Vanilla \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003c\/tbody\u003e\n\u003c\/table\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-11-faq aplus-premium\" cel_widget_id=\"aplus-premium-module-11-faq\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-11\"\u003e \u003cdiv data-faq-block=\"6\" class=\"a-section a-spacing-none aplus-container-2 faqs-container 6\"\u003e \u003cul class=\"faq-list\"\u003e\n \u003cli id=\"faq-qa-pair-0\" class=\"faq-block\"\u003e\n \u003ch3\u003e\n \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-0\" aria-expanded=\"false\"\u003e\n \u003cp class=\"aplus-question aplus-p1\"\u003e How long will Color Balance Purple Shampoo and Conditioner keep my hair free of brassy tones? \u003c\/p\u003e \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n \u003c\/span\u003e \n \u003c\/h3\u003e\n \u003cp class=\"aplus-answer aplus-p2\"\u003e Results last for up to 12 washes. \u003c\/p\u003e \u003c\/li\u003e\n \u003cli id=\"faq-qa-pair-1\" class=\"faq-block\"\u003e\n \u003ch3\u003e\n \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-1\" aria-expanded=\"false\"\u003e\n \u003cp class=\"aplus-question aplus-p1\"\u003e Does it smell like hair-color chemicals? \u003c\/p\u003e \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n \u003c\/span\u003e \n \u003c\/h3\u003e\n \u003cp class=\"aplus-answer aplus-p2\"\u003e Color Balance Shampoos and Conditioners are deliciously fragrant -- stocked with citrus, fruity, green, aldehyde top notes; floral, jasmine, orange flower, and rose middle notes; and spicy, woody, musk dry notes. \u003c\/p\u003e \u003c\/li\u003e\n \u003cli id=\"faq-qa-pair-2\" class=\"faq-block\"\u003e\n \u003ch3\u003e\n \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-2\" aria-expanded=\"false\"\u003e\n \u003cp class=\"aplus-question aplus-p1\"\u003e Will the green-tea extract turn my hair green if I use Color Balance Conditioner too often? \u003c\/p\u003e \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n \u003c\/span\u003e \n \u003c\/h3\u003e\n \u003cp class=\"aplus-answer aplus-p2\"\u003e Not to worry! Green tea extract helps fight tonal change, so it neutralizes brassy, yellow tones for balanced results. \u003c\/p\u003e \u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003c\/div\u003e","brand":"BeautyyPOPs","offers":[{"title":"Default Title","offer_id":53075957121318,"sku":null,"price":81.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/6425\/0662\/files\/61_VCi2DvwL._SL1500.jpg?v=1777389962","url":"https:\/\/beautyypops.com\/products\/joico-color-balance-purple-conditioner-eliminate-brassy-tones-boost-shine-for-cool-blonde-gray-hair-uv-protection","provider":"BeautyyPOPs","version":"1.0","type":"link"}