{"product_id":"demi-permanent-hair-color-tubes-professional-hair-dye-for-all-shades-2-1-oz","title":"Demi-Permanent Hair Color Tubes - Professional Hair Dye for All Shades 2.1 oz","description":"\u003c!--M_96613636^s0-2-12 s0-2 12--\u003e\u003cdiv data-marko-key=\"@container s0-2-12\" class=\"x-item-description-child\" data-testid=\"x-item-description-child\"\u003e\n\u003cdiv\u003e\n\u003cspan style=\"font-family: Jost, sans-serif; font-size: 14px;\"\u003eColorance acid hair color was introduced by Goldwell in 1986. It was the first acidic hair color to contain an oxidative pigment that could develop in a non-alkaline environment. Colorance contains natural plant extracts and hydrolyzed wheat protein to protect and care for hair. Colorance delivers brilliant color the gentle way, to every client's hair.\u003c\/span\u003e\u003cbr style=\"box-sizing: border-box; font-family: Jost, sans-serif; font-size: 14px;\"\u003e\u003cbr style=\"box-sizing: border-box; font-family: Jost, sans-serif; font-size: 14px;\"\u003e\u003cspan style=\"font-family: Jost, sans-serif; font-size: 14px;\"\u003eColorance Demi-Permanent Hair Color - As a professional, you know the healthier the hair, the more beautiful and shining the color result will be. Colorance is the first demi-permanent hair color with IntraLipid* Technology that repairs the hair during the coloration service.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Jost, sans-serif; font-size: 14px;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003col style=\"box-sizing: border-box; margin-bottom: 1rem; margin-top: 0px; font-family: Jost, sans-serif; font-size: 14px;\"\u003e\n\u003cli style=\"box-sizing: border-box;\"\u003eShampoo with Goldwell DualSenses color fade stop shampoo.\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box;\"\u003eThoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends.\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box;\"\u003eProcess for 15 to 25 minutes, based on desired intensity.*\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box;\"\u003eUpon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo.\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box;\"\u003eFinish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cspan style=\"font-family: Jost, sans-serif; font-size: 14px;\"\u003e*Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.\u003c\/span\u003e\u003cspan style=\"font-family: Jost, sans-serif; font-size: 14px;\"\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Jost, sans-serif; font-size: 14px;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Jost, sans-serif; font-size: 14px;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul style=\"box-sizing: border-box; margin-bottom: 1rem; margin-top: 0px; font-family: Jost, sans-serif; font-size: 14px;\"\u003e\n\u003cli style=\"box-sizing: border-box;\"\u003eColorance is mixed in a 2:1 ratio. Recommended standard mix is 40mL Colorance Lotion to 20mL desired Colorance shade. Amounts should be adjusted for longer or shorter hair with the same 2:1 ratio. Always dispense lotion first and then add in the appropriate amount of Colorance shades.\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box;\"\u003eColorance is available in two choices: the economical 120mL depot canister, with 6 applications per can; or convenient 60mL tubes, with 3 applications per tube.\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box;\"\u003eAn excellent way to create beautiful shine, vibrancy, and condition on any client. Colorance Core range of warm and cool blondes, browns and reds.\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box;\"\u003eN shades for up to 50% grey\/white coverage.\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box;\"\u003eMaxReds and Mix shades.\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box;\"\u003eCool Protect Technology in all Cool Brunettes and Cool Blondes.\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box;\"\u003eColorance Clear.\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box;\"\u003eApplication with Goldwell brush Applicator tip or nozzle.\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box;\"\u003eLiquid Lotion (2%).\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style='font-family: AspiraStatic, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Oxygen, Ubuntu, Cantarell, \"Fira Sans\", \"Droid Sans\", \"Helvetica Neue\", 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